Nokia May Soon Become Microsoft Mobile | TechTree.com

Nokia May Soon Become Microsoft Mobile

What’s in a name? Apparently a lot!

 

A letter has leaked out on the internet, describing the transition of the recently announced takeover of Nokia by Microsoft. The document apparently sent to Nokia’s suppliers to prepare for the transition, suggests a new name for Finnish company’s mobile division—Microsoft Mobile Oy.

For those of you who are confused, Nokia will not be changing its name to Microsoft Mobile Oy but just Nokia’s devices business — which Microsoft acquired for around 7.2 B dollars. So the Nokia Oyj will soon become Microsoft Mobile Oy. If you are wondering what the ‘Oyj’ and ‘Oy’ stand for, it basically is an abbreviation in Finland for ‘Public Limited Company’ or PLC.

We wonder how this will affect business once Microsoft Mobile takes over. This is because the world buys a Nokia handset because it is a Nokia and replacing that name with Microsoft Mobile may bring down sales by a huge margin. Unless Big M flexes its muscles and spends a lot of money on a massive marketing campaign, the world may simply ignore the brand leading to a drop in sales in Windows Phone devices. This is pretty clear from the fact that Windows Phone picked up sales only once Nokia stepped in.

Microsoft has a built a name for itself by building a couple of premium Windows Tablets with the Surface range. But that range never touched the Nokia Corporation’s biggest markets which exist in the Asian subcontinent. All we know is that Microsoft Mobile has some pretty big shoes to fill.
 


TAGS: Mobile Phones, Windows Phone, Nokia, Microsoft

 
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