Alnoor M Peermohamed
12:02 19th Aug, 2014
India Is Playing A Crucial Role In Motorola's Global Revival
Nearly one in ever nine smartphones Motorola sold globally was bought by an Indian.
Motorola's comeback has been the stuff of legends among tech circles, with the company doubling sales year-on-year in the second quarter. According to a recent report published by ABI Research, the company sold 8.6 million smartphones in the April-June quarter, up from 6.8 million devices in the first quarter of this year.
Bulk of that growth has come from Motorola's success in the entry to mid-range smartphone segment, with products such as the Moto G and Moto E. If the reports are accurate, India has played a major role in boosting the company, with nearly a million of the total 8.6 million devices being sold in the country.
According to handset tracker Canalys, Motorola shipped 955,650 smartphones in India during Q2, helping it pip Nokia to become the fourth largest smartphone vendor in the country. The numbers begin to sound even more impressive when considering that the company re-entered the Indian market only in February this year.
The 8.6 million devices sold by Motorola in Q2 doesn't come anywhere near the 70 million smartphones shipped by Samsung, or for that matter the 35 million iPhones Apple sold. Still, the company's growth far outpaces the two giants, and is impressive in the fact that it's showing no signs of slowing down.
Despite this, it isn't exactly smooth sailing for the company. Motorola hasn't posted a profit in quite some time now, and many credit its upwardly swing to heavy subsidies from giant Google. Help is at hand though, with the company all-set to become a part of Lenovo, which has a proven track record of turning around failing giants.
China's Lenovo is confident that it can turn Motorola profitable within 12-18 months of the takeover, but the company better know not to mess with the formula which seems to be working so well. Rather than positioning Motorola as a premium brand to make space for its own cheaper phones, the company has got to retain the focus on making devices that offer great value for money.
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