Mitashi PLAY Senior Friend Launched In India For Rs 4999 | TechTree.com

Mitashi PLAY Senior Friend Launched In India For Rs 4999

The company claims that the smartphone delivers the power of Android with the UI of a simple feature phone.

 

Mitashi has launched a phone design just for seniors called the PLAY Senior Friend. The handset comes with an easy to use UX (launcher) that makes it simple to navigate and use.

While the UX looks pretty simple with large fonts, large icons and a large dialer, it does pack the power of Android inside. Basically, Mitashi has packed in the BIG Launcher Easy Phone app into the phone, that delivers a fast and simple Android interface for seniors and people with vision problems. There is even an SOS button that makes it easy for seniors to contact those near and dear ones quickly when in need.

As for the specs of the Mitashi PLAY Senior Friend (yes it does have some power under the hood), we should not expect much; but it has enough to run apps, which is why it is pretty basic:

  • We get a 4 inch IPS display that is not too big, nor too small to hold and delivers one -handed operation
  • Inside we get a 1.2 GHz dual-core processor, 512 MB RAM and 4 GB of built-in memory, that comes with an expansion slot via a micro SD card
  • There is a primary camera with an LED flash and a secondary front-facing one as well
  • The handset packs in a FM Radio as well and runs on Android KitKat 4.4

Commenting on the launch, Mr. Adnan Chara, Vice President - Gaming, Toys & Telecom – Mitashi Edutainment Pvt. Ltd., said,

“A detailed market research done by us suggested that the senior generation, while being largely technophobic is also looking at their grand kids engaging actively on android platform and definitely want to get into the bandwagon – all they need is a little push! Research also indicated that current generation smartphone users were guilt conscious while using a high priced smartphone for themselves because their parents & grandparents at home were still active on a low priced feature or bar phone. Thus we thought of addressing the need of a smartphone exclusively made keeping their needs in mind. Infact, India has 5% of its population over the age of 65 and this in itself presents a big potential market.”

The Mitashi PLAY Senior Friend comes in black and is available for sale in stores for Rs 4999.


TAGS: Mobile Phones, Android, Mitashi, Mitashi PLAY Senior Friend

 
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