17:43 19th Aug, 2016
Flipkart Launches 'Flipkart Assured' Badge For Enhanced User Experience
Products with the badge to have multiple benefits like 6-level quality checks, and speedy delivery to various locations across the country.
With online shopping wars in full bloom, there is a demand for quality assurance and delivery, the main issues which continue to plague consumers, in the 354 million user-base market in the country. To solve that very problem, Flipkart has launched the 'Quality Assured' batch, which will assure customers of speedy deliveries within 2 to 4 working days, and most crucially, the level of quality that customers so desire from the product. That would be made possible by the 6-step quality check conducted by Flipkart, before putting the 'Quality Assured' badge on these products.
Beginning today, the majority of Flipkart’s most sought-after products across all its popular categories including Fashion, Mobiles, Electronics, Home and Appliances will carry the ‘Flipkart Assured’ badge. All products carrying this stamp will go through a rigorous process of six levels of quality checks, and have an accelerated delivery process to Flipkart’s customers.
Samardeep Subandh, the Chief Marketing Officer (CMO) of Flipkart said, “Flipkart Assured is a truly inclusive programme meant for all customers of Flipkart across India. Over the years, Flipkart has introduced several customer-centric innovations starting from cash-on-delivery to the more recently introduced easy product exchange and no cost EMI. This is a continuation of Flipkart’s commitment to customers by enabling the highest quality of shopping experience.” All ‘Flipkart Assured’ products will be sourced from highly ranked sellers, qualified, and then filtered through six levels of quality checks across multiple parameters. These include packaging, product specifications, product ratings, return ratio of the item, the seller’s ability to fulfill the order and committed timelines. To further streamline the process, all purchases are packed and shipped by Flipkart to ensure seamless and real-time monitoring.
Some of Flipkart's latest initiatives include working on a more dynamic supply chain and superior warehousing capabilities, to ensure strongest quality checks and highest quality of packaging. The sellers’ inventories have been planned to leverage Flipkart’s fulfillment model in the most optimum manner, to help deliver products in the fastest possible time. This will ensure that 'Flipkart Assured' products will be delivered across India within two to four days. This programme is enabled by the unique algorithm developed by Flipkart’s data scientists. The algorithm blends a wide range of factors, which includes customer returns, ratings, seller cancellations and other performance related factors integral to a great experience online. This algorithm then badges a product 'Flipkart Assured' purely based on performance. The feedback loop on top of this ensures the algorithms gets progressively better.
Flipkart assured will be available across platforms, including desktop, app, as well as Flipkart Lite. Flipkart has revamped its website and app to ensure a more engaging user experience, more seamless navigation, and enhanced discovery for all ‘Flipkart Assured’ products. This seem like quiet the change, considering at one stage, there was an 'app only' plan, but later got shelved.
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