Gionee Launches The ELIFE E7 Mini, Designed For The Selfie Lover

Sports an octa-core processor coupled with a swivelling 13MP camera for high quality selfies.


Gionee finally launched its ELIFE E7 Mini, a compact version of its big brother the ELIFE E7 in India at a price of Rs 18,999. Unlike the mini versions of most flagships, Gionee decided to add something to the E7’s smaller sibling rather than simply deducting features from it - a swivelling main camera, perfect for selfie lovers.

The ELIFE E7 Mini does not boast the powerful Snapdragon 800 SoC found in the original E7 but still includes a capable MediaTek 1.7 GHz octa-core processor which will run the most demanding applications with ease. Coupled with the super-fast processor, is 1GB of RAM and 16GB of internal memory, but strangely there's no option to expand storage. The phone sports an incredibly sharp 4.7 inch HD (1280 x 720 pixel) IGZO screen, which is housed in an attractive unibody design, complete with a matte finish.

The highlight of the phone of course is the 13MP rotating camera unit. Why have a brilliant camera on the back and a paltry one on front, when people now-a-days use both equally? Gionee thought of adding a swivelling camera module since it made more sense for those who like to click selfies and post them on social media websites. And yes, it does include an LED flash.

The phone comes with a large 2,200 mAh battery which should easily get you through a day of use with all that clicking. Sadly, the handset comes with Android 4.2.2 Jelly Bean, which is a bit disappointing considering that Samsung has already begun designing budget devices that run KitKat.

The ELIFE E7 Mini comes with NFC and is available in dual-SIM and single SIM variants. The phone is available in some really bold and vibrant colours including Purple, Blue, Graphite Black and White—all of which come with a matte finish.

TAGS: Mobile Phones, Android, Gionee, Elife E7 Mini, Swivelling Camera, selfie