12:39 23rd Mar, 2015
Flipkart Big App Shopping Days Sale Begins Today | TechTree.com
Flipkart Big App Shopping Days Sale Begins Today
The three day sale is accessible only through Flipkart mobile apps and not directly on the website.
Flipkart, India's popular e-commerce website has come up another shopping festival starting from today for three days.
With strong determination to retain its position and compete against Snapdeal, we can note that Flipkart is nowadays promoting its mobile app in a big way.
Spread over three days, the Flipkart Big App Shopping Days sale kicked off today with some good offers and discounts.
However, the offers this time may not seem as crazy as ones seen last year, yet, they are pretty impressive.
The unique feature of the sale is that it is available only through the Flipkart App for Android, iPhone and Windows Phone and via Flipkart website.
With this sale being run, we can easily tell that the company is looking forward to drive up app installations and usage.
The focus in shifting users towards apps is understandable, as app installations promise a higher mindshare and let the stores target users with notifications.
Customers are also more likely to stay logged in to the app, thus more likely to make impulse purchases via the app, especially due to the prevalence of cash-on-delivery and RBI's indication it may relax the OTP requirement, making the purchase process completely seamless.
Some of the highlights of the sale as we found out include Rs.2,000 off on the Moto G (Gen 2), Rs.1,500 on the 16GB Asus Zenfone 5, discounts on the Lenovo Vibe X2 and a lot more.
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