15:13 06th May, 2014
Motorola's Soon-To-Launch Moto E Could Cost Less Than Rs 10,000
Compelling low-end specs, rugged build quality, an ultra-thin frame and a sub-Rs 10,000 price tag.
Motorola has announced the launch of a new low-cost, rugged smartphone at events that will be held in New Delhi and London on May 13. While all assume that the phone to be launched will be the Moto E, there now is news that suggests that the device could cost less than Rs 10,000.
Zauba, a website tracking goods that are imported into India, has revealed that about 1,300 units of the Moto E have already made their way to the country and that the per unit cost is Rs 6,330. While this figure doesn't take into consideration taxes levied by the Indian government and various other charges, it does indicate that the Moto E is cheap enough to go on sale in India at a sub-Rs 10,000 price tag.
This sensational news however doesn't come as a surprise. Given the leaked specifications of the Moto E it is expected that the phone will sit a notch below the wildly successful Moto G. Motorola will surely be wanting to replicate the success of the 'G' - offering compelling specifications, commendable build quality and an unadulterated Android experience at an affordable price point.
The other reason that we expect the Moto E to be Motorola's sub-Rs 10,000 warrior is that 50 per cent of the Indian smartphone market is made up by this category. While Indian brands Karbonn, Micromax and Lava have a huge presence in the segment, market leader Samsung and even Nokia are huge players. Motorola will want in on a piece of this market, as it's an efficient way to build brand loyalty among consumers.
Leaked specifications of the Moto E suggest that the phone will sport a 4.3-inch screen with a display resolution of 720p. The phone will be powered by a 1.2GHz dual-core processor and 1 GB of RAM and like the Moto G will run a stock version of Google's Android 4.4 KitKat. Apart from this the 'E' will feature a 5MP camera, 4GB of internal storage and a microSD memory expansion slot.
The Moto E will be available in black and white colour options, with a range of coloured backs being available as accessories. According to the Zauba report the devices imported into India were of white colour. Apart from typical mid to low-range specs the Moto E will feature a body that is just 6.2mm thick, almost half the thickness of the Moto G.
It is yet to be seen whether Motorola will sell the Moto E exclusively through online retailer Flipkart as it has done with the Moto G and Moto X. The company has hinted at bringing its devices to stand alone retailers recently, and also launched a CDMA variant of the Moto G through Reliance Communications.
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