Disgruntled Flyer Buys Promoted Tweets to Shame British Airways

Threatens to keep the Twitter ads running until carrier finds misplaced baggage.

Nachiket Mhatre
16:32 03rd Sep, 2013

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They say money can't buy you love, but what it can get you is sweet vengeance. This is precisely what happened when British Airways lost the wrong passenger's baggage. Disgruntled at the airline's callousness in handling his father's luggage, Hasan Syed took to Twitter to vent his frustration. However, the industrious Twitter user went the extra mile and bought a promoted tweet. All to ensure his complaint went far and wide across the microblogging service.

Speaking to Mashable, Syed revealed that he purchased the tweet in the New York City and UK markets on Monday night to ensure maximum impact on the British carrier. In case this has germinated a similar plan for vengeance, you'd want to know that the fine gent used Twitter's self-serve ad platform to go about his business. Syed has promised to reveal the total spend and the metrics for the promoted tweet shortly.

After declaring his intention to continue carrying promoted tweets until the carrier solves his lost luggage problem, British Airways has finally replied to his tweets via its official Twitter account, seeking information on the lost baggage. The exchange, however, isn't quite cordial to say the least.

In the meantime, the tweets have caught the attention of Marty St. George, senior vice-president of marketing at JetBlue Airways, who hailed the move for obvious reasons. Well, that is until his airline manages to lose some Twitter-savvy user's baggage.