India is Using More Voice Commands on Smart Gadgets |

India is Using More Voice Commands on Smart Gadgets

Given the growing number of smart gadgets and home appliances in use across the country, use of voice commands in vernacular languages is on the rise


More and more gadget users in India are relying on voice commands to use their smart gadgets and home appliances across price bands and product types, says a new report. This trend has also been aided by the increase in the number of vernacular Indian languages that are used to create such an interface. 

A report from TechARC on Smart Homes in India says that a whopping 92% of consumers using one or the other connected device at home such as a smart speaker, smart bulb or smart TV have used voice features to talk to them. 

A positive impact causing this increase is also the fact that manufacturers of these gadgets have started offering connected technologies such as smart TVs, smart speakers, smart bulbs and smart plugs at affordable prices. 

Faisal Kawoosa, Founder and Chief Analyst, Techarc, highlighting the key inferences of the study said, “Among factors like increase in penetration of fixed broadband and need for automation in homes due to Covid-19 pandemic, the convenience of interacting with home appliances through voice has emerged as an essential factor driving smart home adoption. A smart home environment is effectively useful when all members in the family can interact, command and control appliances without the need to upskill or learn.”

The report says 81% of all smart TV users are using voice commands with their TVs. Smart bulbs and lights (56%) are the next most popular smart appliances category when it comes to voice. Air conditioners, door locks and security cameras, and infrared remotes follow.

“There are thousands of smart home devices compatible with Alexa across categories like bulbs, plugs, locks, cameras, ceiling fans, TVs, air conditioners, air purifiers, etc. ranging from INR 500 to INR 1,50,000. The wide selection from top brands in India have made it convenient for customers to get started on their smart home journey and experience the magic of hands-free control with Alexa”, says Parag Gupta, Director and Country Manager for Amazon Devices, India.

Last August, Frost & Sullivan had shared a report indicating that demand for voice-operated devices was growing steadily with smart home accessories expected to have a 15% CAGR over the next five years. While smart home appliances with voice assistants were slated to grow 5% out of this bucket, the same could touch 12% by 2024. 

The study was conducted by way of a survey among 1200 smart home users, equally split between metro and non-metro cities.  A qualitative study (group interaction) was done with 10 smart home user families within these 1200 respondents to understand deeper insights about the factors driving adoption, user journey and the role of voice in the smart home ecosystem. For the study, 13 smart home devices were identified which comprise a typical configuration of a smart home in India. Respondents having 3 or more of the identified 13 smart home devices, were considered as smart home users for the purpose of this study.


TAGS: Internet of things (IoT), IoT, IoT devices