Real Madrid and Adobe Partner to Bring Fans a Premium Entertainment Experience | TechTree.com

Real Madrid and Adobe Partner to Bring Fans a Premium Entertainment Experience

With Adobe, Real Madrid is super powering its customer acquisition and fan engagement through a data and experience-driven approach:

 

Adobe on November 9 this year announced a partnership with Spanish sporting giant Real Madrid C.F., to accelerate the club’s growth in the digital experience economy and turn one of the world’s most prestigious football clubs into an unrivalled global entertainment and lifestyle brand. Using Adobe Experience Cloud, Real Madrid will connect fans from around the world through an immersive sports entertainment experience, both on and off-line.

Real Madrid is one of the highest valued football clubs on the planet and boasts one of the world’s biggest sporting fan bases, with a global reach that exceeds even the largest entertainment and lifestyle brands. By selecting Adobe, Real Madrid is transforming its approach to fan engagement by creating deeper connections anywhere – from in-stadium to at home – driving better experiences, loyalty, and growth across the world.

With Adobe Experience Cloud at the heart of Real Madrid’s fan journey, the club will marry its rich history and tradition with a modern innovative approach to digital fan engagement. With Adobe Experience Platform, the customer data platform for Adobe Experience Cloud, Real Madrid will create real-time, unified customer profiles so they can better understand how their fans engage with the brand when and on which channel. Using the apps and services within Adobe Experience Cloud, Real Madrid will create, manage and deliver highly personalised content to connect, excite and drive deeper engagement.

Revolutionising the in-stadium and at-home experience

With Adobe, Real Madrid is super powering its customer acquisition and fan engagement through a data and experience-driven approach:

  • Digitally, Adobe and Real Madrid are bringing the iconic Santiago Bernabéu stadium to a global audience through an expanded ecosystem of online experiences, products and services. This will transform the stadium into a virtual destination accessible to hundreds of millions of fans.
  • At home, supporters will enjoy a more personal relationship with Real Madrid, bringing them closer to the club than ever before, with Adobe enabling immersive digital experiences across platforms, channels, and devices. Today, dependent on which country a fan is based, the stadium’s digital advertising boards already change dynamically. In the future, Real Madrid will be able to elevate this experience by delivering personalised ads based on where fans are at any given time, such as on public transport or at a bar.  


TAGS: Adobe

 
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