16:54 03rd Jul, 2020
Compaq join hands with MX Player for their upcoming Smart TVs
Indian viewers will now have access to a large collection of premium entertainment content available on MX Player
Compaq Televisions, which will be soon launching its range of high anticipated smart televisions has joined hands with India’s leading entertainment streaming platform MX Player, to create integrated and seamless content experiences for Indian viewers on big/TV screens. This partnership will give Compaq customers access to a vast range of MX Originals and other premium content, allowing the former to augment diversified content offerings on its platform.
Currently, MX Player offers content across varied categories including TV shows, movies, web series, sports, news and music in 10 different languages. This allows viewers to enjoy content across genres and formats in the comfort of their homes, on a screen of their choosing. With this association, some of its popular MX Original Series’ that will be available on Compaq Televisions are Raktanchal, Bhaukaal, Hello Mini, Madhuri Talkies, Queen, Pawan & Pooja, Thinkistan 1 & 2 amongst others.
Commenting on the partnership, Anand Dubey, CEO at Compaq Televisions said, “Indian viewers not only seek quality but also look for variety when it comes to consuming content. We at Compaq are striving to achieve this by partnering with leading content aggregators and OTT platforms for both global and local content across a very wide array of genres and integrating them in a user interface which allows for the simplest yet agile user experience and navigation. The partnership with MX Player contributes towards making Compaq Televisions a wholesome entertainment solution. The platform offers a wide spectrum of quality content that our users will love to consume and stay entertained with.”
Abhishek Joshi, Head of Marketing and Business Partnerships, MX Player, said, “Partnerships like these help us extend our content offerings to a wider audience base while also allowing us to interact with our existing viewers via newer mediums. Audience preferences are constantly changing, and smart TVs are the future of television viewing. Compaq is a trusted brand and we are looking forward to bringing our content to their screens. Their brand repertoire along with our premium catalogue will ensure an incredible viewing experience for audiences”
Compaq is one of biggest brands in the computing and smart electronics space and was the market leader in many segments in early and mid-2000s. The brand was acquired by HP, which through a licensing partnership with Ossify Industries is launching smart Televisions in many regions globally. Compaq computers were always known for being the ultimate personal devices and are still known for their quality and innovation.
About MX Player
Offering viewers high quality, digital first content - MX Player has emerged Numero Uno as the Breakout Video Streaming App of 2019 in India and ranks 7 in the Top Video Streaming AppsBy Time Spent, worldwide according to App Annie’s report titled 'State of the Mobile 2020'. With over 75 million Daily Active Users (DAUs) in India – it is the largest entertainment platform in the country, present on 1 out of every 2 smartphones. Defining “everytainment” for viewers with entertainment that suits every mood, it currently operates on an ad supported model and is a free to use app for premium content.
MX Player integrates its offline video playing capabilities with a wide library of over 150,000 hrs of premium content across 10 languages, including a critically acclaimed slate of MX Original originals, movies, web series, TV shows, news, audio music and games. From the stable of Times Internet (the digital venture of Times of India, India's largest media and entertainment group), MX Player has consistently ranked amongst the top 10 Android apps since 2012 and is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV.
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