Google and Levi Strauss To Debut Made Smart Jacket

The Levi’s Commuter Trucker Jacket with Jacquard by Google is what it means to be “hands free.”


The California based clothing maker, Levi Strauss’ jacket with a smart sleeve is finally going on sale, more than a year after it was announced and two years after a demonstration of touch-sensitive fabric is seen. 

The Levi’s Commuter Trucker Jacket with Jacquard by Google is what it means to be “hands free.”

Designed for the urban commuter, Jacquard technology literally woven into this Levi’s jacket lets you access your music, navigation, and communication such as texts and calls with the swipe of your sleeve, Levi’s said in a statement.

Digital connectivity is provided through the Jacquard snap tag attached to the jacket’s cuff. When the jacket detects your gesture, the tag sends a signal wirelessly to your phone. The jacket integrates with the Jacquard app for your mobile phone, which allows you to customize your experience – whether playing or pausing a song or getting the ETA on your destination, it added.

“As we see it, this isn’t just about technology for technology’s sake – it’s about addressing a real need for our consumers on the go,” said Paul Dillinger, vice president of global product innovation for LS&Co. “This garment allows cyclists to literally navigate their rides, and manage other simple tasks, while never having to take their eyes off the road. That, to me, is the true triumph of this jacket.”

“Connectivity, interactivity and computation rapidly expands from screens into the real world, making things that we use, love and wear everyday smarter, by reflecting our digital lifestyles and connecting us to the most important services and information at all times,” said Ivan Poupyrev, who is leading Jacquard platform development at Google ATAP. “The jacket we developed with Levi’s is the first example of this emerging world of connected things that becomes possible with Jacquard platform.”

The jacket will be available for purchase for $350 starting Wednesday, September 27 in select stores in the US and on October 2, it will become available online at

TAGS: Levi's, Levi's Commuter Trucker Jacket, Google, Project Jacquard, Levi Strauss