Intex Forays Into Refrigerator Segment; Launches 3 Models |

Intex Forays Into Refrigerator Segment; Launches 3 Models

The price range for the refrigerators start from Rs 10,900 and go up to Rs 14,300.


Home grown electronics company Intel has recently announced the launch of 3 models of single-door direct cooling refrigerators with a capacity range of 170 Its to 190 Ltr, and price range starting from Rs 10,900 and up to Rs 14,300.

With this new launch, the company has forayed into the Refrigerator segment. These refrigerators come with 4-star BEE ratings.

These new direct cooling refrigerators come with a leather body that gives a premium feel, and a strong toughened glass shelf, supplemented with rust-free feature to ensure enhance life.

Another special feature, according to a recent release, is the Cool Pack that is specialised in keeping perishables from getting spoiled even during power cuts/ failure by retaining the coolness for an extended period of up to 10 hours.

“Intex as a consumer durable brand has been well received by consumers and market, and after the phenomenal response our products have got, we have enhanced our product portfolio with refrigerators. With the inclusion of these product categories, we are sure it will further establish a consumer connect and help in consolidating our position,” stated Nidhi Markanday, Director and Business Head - Consumer Durable and IT, Intex Technologies.

TAGS: Intex