Micromax Unveils Canvas Smart LED Television Range

Features one touch access to YouTube, Facebook, Twitter, Gmail and is exclusively available on Flipkart.


In a constant endeavor to bring alive the best experience and connectivity across multiple screens, Micromax Informatics Ltd today announced the launch of its first Smart LED TV range, Micromax Canvas Smart LED TV.The Smart TV range will be exclusively available on Flipkart in 32”, 40” and 50”, priced reasonably at INR 19,999, INR 29,999 and INR 42,999 respectively. Micromax will leverage its existing network of over 300 service centres for the new range.

The TV range will offer wireless smartphone control with an inbuilt Smart OS and preloaded Google Play Store. With built-in wifi, consumers can access the internet or run their favourite applications; the new televisions will offer consumers with a truly intuitive and interactive television experience.

With an aim to provide an impetus to the nascent Smart LED TV segment, which contributes up to 8 per cent to the overall LED TV sales in the country, Micromax is set to create an ecosystem of connected devices by bringing alive the seamless experience across multiple screens. The Canvas Smart LED range comes with power packed smart features like Miracast, Mi Connect and Home-share, which gives the discerning consumers a SMART experience like never before.

“The world of television is constantly changing with more choices and more connected devices than ever before. We have witnessed a growing trend among the consumers to look for seamless transition between multiple connected screens in their everyday lives. Hence, we are revolutionizing the home entertainment experience with launch of our first Micromax Canvas Smart LED Television range for the people to discover SHARPER and SMARTER cinematic and connected experience,” said Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics while commenting on the launch.

He added “In April this year, we announced our vision to be a leading consumer electronics brand by diversifying our product portfolio and moving into non-mobility segments. Having pioneered the smartphone ecosystem in the country, we are best placed to offer customer led innovations with our deep understanding of the Indian consumer. With this launch, we are looking at capturing a market share of 12 per cent in financial year 2017 and a revenue of INR 1500 crore making us one of the clear leaders in the category.”

“Flipkart has always aimed at providing a seamless experience to its consumers, working towards widening its reach as well as building on its product portfolio to offer the best experience to the consumer. The launch of its first Smart LED TV range- Micromax Canvas Smart LED TV, which will be exclusively available on Flipkart, has further consolidated our partnership with Micromax. We are excited to be the online platform for consumers amidst the technological transformation of home entertainment and provide them with a fulfilling and affordable shopping experience. We are certain that the new range of smart TVs by Micromax will receive a positive response and we look forward to continuing this partnership and focus on driving our efforts to consolidate this partnership further,” said Sandeep Karwa - Head - TV and Large Appliances.

TAGS: Press Release, Micromax, Smart TV