Sony Launches Z Series, Ultimate 4K HDR Ultra HD TV | TechTree.com

Sony Launches Z Series, Ultimate 4K HDR Ultra HD TV

Next generation TV technology brings the real world into your living room.

 

Sony recently announced Z series, the next generation in television display technology which is capable of reproducing the deeper blacks, brighter lights, and vibrant colors of the real world.

"The Z series is a generational advance in TV technology, which brings the 4K HDR viewing experience to a whole new level. Our best and brightest HDR Ultra HD television is proof of Sony's continuing commitment to deliver the ultimate home entertainment experiences to our customers," said Mike Fasulo, President and COO of Sony Electronics.

He also added, "With expertise in both the creative and the technical aspects of 4K HDR shooting, editing, recording, transmission and display, Sony understands 4K HDR like no other company. The Z series is a direct result of that unique partnership between our engineering and creative teams."

The new Z series comes with Backlight Master Drive technology which was introduced as a prototype at CES 2016. The Backlight Master Drive is precision backlight boosting technology, which expands brightness and contrast to truly tap the full combined potential of 4K HDR.

The Backlight Master Drive also has a unique optical structure: a calibrated beam LED design. It gathers the emitted LED lights in a spot and focuses the drive area more narrowly to display higher contrast. It also reduces light diffusion and the flare effect that can be seen on other full-array LED TVs.

Additionally, the Z series features a newly developed 4K image processor, the 4K HDR Processor X1 Extreme.

The Z Series 65" and 75" class 4K HDR Ultra HD TVs are available for pre-sale at USD 6,999 and USD 9,999 respectively, and will be on sale at Amazon, BestBuy.com and other authorised dealers.


TAGS: Sony 4K HDR TV

 
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