AMD Launches Radeon Rebellion With Radeon RX 480 Graphics Card |

AMD Launches Radeon Rebellion With Radeon RX 480 Graphics Card

Prices start at SEP USD199 for the Radeon RX 480 4GB card, and SEP USD 239 for the Radeon RX 480 8GB card.


AMD launched a graphics card that heralds a revolution in gaming on June 29. The Radeon RX 480 graphics card is designed to deliver enthusiast-level gaming performance and features, the world’s most advanced graphics technology, and an extraordinary value proposition to fans and gamers around the world. It brings in premium technology geared to deliver the best performance/$ in its class, democratise VR, and deliver a wide range of future-proof technologies supporting current and forthcoming game and video standards.

“Our message to gamers everywhere is that the Radeon RX 480 is every bit as much your card as it is ours,” said Raja Koduri, senior vice president, Radeon Technologies Group, AMD. “We designed this technology by listening intently to you, the gamers who have bought and played on our graphics technology for years. We’ve worked tirelessly to produce something that satisfies the most discerning gamer, and delivers the ideal product at an impeccable price. We couldn’t be more grateful for the reception we’ve received from gamers, customers, and technology partners who see what our engineering team has accomplished, and agree that with the Radeon RX Series, gaming and VR is truly #BetterRed.”

The launch of the RX 480 graphics card has been greeted with enthusiasm from every quarter. OEM and system integrator partners like Alienware, Lenovo, and HP, as well as VR and gaming application developers such as Bethesda, Ubisoft, and EA, and VR headset manufacturers Oculus and HTC are heaping plaudits on AMD’s new creation.

Professional and casual gamers alike are also celebrating the launch, with AMD-sponsored eSports teams such as Fnatic and Evil Geniuses hailing the RX 480 as a triumph for PC gamers everywhere.

The Radeon RX 480 card merges an unprecedented amount of gaming and VR brilliance with great pricing. The Radeon RX 480 8GB card features the most advanced graphics and gaming technologies ever seen in a GPU at $239. The revolutionary Polaris architecture, optimized for the 14nm FinFET process, drives spectacular improvements in performance and efficiency.  It delivers more than 15 percent more performance per compute unit, up to 2.8x the performance/Watt over AMD’s Radeon R9 200 series graphics architecture, and fuels up to 5.8 trillion calculations a second.

The Radeon RX 480 card continues the Radeon tradition of innovation, being first to new process nodes, first in memory types and bandwidth, and first to support new gaming APIs. Gamers will enjoy the Radeon RX 480 card for a long time to come with a range of “future-proof” benefits including:

Premium HD gaming in DirectX 12 and Vulkan – The Radeon RX 480 card excels in DirectX 12 and Vulkan, APIs that are the future of gaming. Polaris architecture provides for superior experiences in games and VR applications using these new APIs, and combined with AMD FreeSync Technology, users can enjoy silky smooth framerates at 1440p resolution across the most demanding games.

Next-generation display and video technologies – The Radeon RX 480 card features HDMI 2.0b, DisplayPort 1.3 HBR3, and DisplayPort 1.4 HDR supporting the new generation of high-resolution HDR and high-refresh displays enabling experiences such as FreeSync with high-refresh 4K, high refresh UltraWide, and single-cable 5K resolution computing at 60Hz. The Radeon RX 480 features AMD’s most versatile decode accelerator ever, enabling ultra-clear HDR movies using 10-bit HEVC7 from Netflix , Amazon and the like, accelerated H.264 video of streamers on Twitch, accelerated VP9 videos on sites like YouTube, and razor-sharp video calling using HEVC and MJPEG in applications like Skype.

Unprecedented control with Radeon Software and the new Radeon WattMan – Radeon Software compliments the sophisticated hardware of the Radeon RX 480 graphics card, ensuring an exceptionally smooth and fast experience, and one that gets better as updates roll out. Launching with the Radeon RX 480 card are nine new features of Radeon Software Crimson Edition designed to give users more control over multi-GPU, display, and power efficiency settings. Radeon WattMan, based on AMD OverDrive technology, enables users to take complete control over the Radeon  RX 480 card with a redefined overclocking experience9 and a wide range of features including dynamic GPU frequency and voltage curves that allow users to customize both elements across seven states. Radeon WattMan also delivers a new histogram interface that enables recording of per-application data to easily track peak and average activity, clocks, temperature and fan speed.

The Radeon ™ RX 480 graphics card is available at offline and online retailers around the world.

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TAGS: Radeon RX 480 Graphics Card, AMD, Graphics Cards