Send Postcards The Digital Way Using sqgl App

A team of Harvard Business School students launch app to create and send personalized physical postcards.


Festivities and special occasions were just not about celebrations and gifts, it was about sending and receiving postcards from loved ones. The anxious wait to check the mailbox for postcards and treasuring every postcard received has been replaced by the legion of social media networking apps. Social media sure helps people connect, but cannot replace the old charm of postcards. A new app out of Harvard Business School, sqgl, aims to recapture the magic of traditional postcards by leveraging modern technology.

The team at sqgl created a mobile app that allows you to use your phone's camera and pictures to send personalized, physical postcards to your loved ones. Notably, the app eliminates the traditional frictions of finding postcards, writing down addresses, buying stamps, and hunting down a post office by automating and operationalizing the physical development and sending of the postcard. The app includes a number of tech-savvy features, such as automated SMS messaging if one is missing a contact's address, options to personalize the card with emoticons and a touch-generated signature or a namesake "squiggle", and Apple Pay compatibility. The app also includes an option for customized watermarks on the final postcard, a nod to potential partnership opportunities with hotels, hostels, and restaurants.

"We are all passionate about travel and adventure, and love to share our experiences with friends and family. There's something nostalgic and personal about a traditional postcard, but it's just such a hassle to send one," says Bonnie Cao, one of sqgl's co-founders. "We wanted to create an easy-to-use, modern-day solution, so we created sqgl."

In 2015, 839 million postcards were sent via first-class mail. However, the sqgl team is not only targeting existing postcard customers. "We want to reintroduce the postcard to millennial users," says Ollie Wilson, another co-founder. "We think there's a market for consumers like ourselves who appreciate the gesture of a physical card, but don't want to go through all the steps to send one."

TAGS: Mobile App, App Store, sqgl App, Harvard Business School