-
Team TechTree
19th Mar 2020boAt audio has been ranked as the leading brand in the earwear segment, as per the latest market data released by leading IT market research and advisory firm International Data Corporation (IDC). In 2019 boAt audio was the leading brand with a 27.3% market share in the earwear category. The overall ‘Earwear’ grew multi-fold with 443.6% during 2019, making it one of the fastest-growing consumer electronics categories in the country as per the recent data released by IDC's Worldwide Quarterly Wearable Device Tracker 4Q19 release. Accounting for most shipment volumes, the earwear category grew five-fold shipping 8.5 million units. Multiple distribution partnerships with the leading e-commerce and retail channels, affordable pricing, and significant investment in marketing, has helped boAt gain market share in this category. boAt is challenging the status quo in a sector dominated by established global brands. It has ramped up quickly in a short span of just over three years, through its core high-quality audio product line of smart, efficient, stylish and durable products. It has already created a community of over 2 million boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement. The brand sells 8,000 to 10,000 units every day. On the recognition, Aman Gupta, Co-founder, boAt audio said, ‘We are overwhelmed and humbled at the same time. This recognition is a testament to our irrevocable decree of commitment to offer aesthetically & ergonomically designed future-ready products at a fitting price point in a competitive environment.” boAt products are available across all major online marketplaces including Amazon, Flipkart, Paytm, Myntra and is also present in 5,000 modern and general trade stores across India. About boAt A lifestyle brand started in 2016 that deals in fashionable consumer electronics. The product range has expanded to include an extensive catalogue of headphones, earphones, speakers, travel chargers & premium cables. The brand has been gaining traction while riding the waves of Nirvana in the Audio Electronics sector. All products are designed keeping in mind the preferences of listeners of both Indian music, as well as pop and electronic dance music. Every boAt innovation has consumer needs and desires at the core of its design. For more information, please visit: http://www.boat-lifestyle.com
boAt audio ranked No.1 in India in the earwear category
Captures a market share of 27.3% in 2019
News Corner
- Bobble AI bullish on growing business via regional content; announces dedicated keyboard in Malayalam
- Acer India launches business PC at Just Rs 9999
- TCL 4K QLED with Hands Free AI TV Pre-booking Coming Soon at Reliance Digital
- Linksys India Launches VELOP MX5300 WIFI 6 Mesh System
- Acer introduces Nitro 5, its first 10th Gen Intel® Core™ Gaming Laptop
- Barco Introduces New Series of Advanced Video Processing and Presentation Control Systems
- NETGEAR Orbi RBK50 Mesh System to Augment Your Home Wi-Fi Network for Improved Work Efficiency
- Motorola announces its new flagship in India with the Fastest, Loudest, Boldest; motorola edge+
- Surface Pro X, Surface Pro 7 and Surface Laptop 3 are now available in India
- Genelec Announces 1235A: Classic Heritage, Cutting Edge Performance
TECHTREE