Titan Company strengthens its technology and wearables play

Acquihires Hyderabad-based HUG Innovations Launches its first full touch watch ‘Connected X’

Titan Company strengthens its technology and wearables play

Titan Company Limited, India’s leader in watches today made two significant announcements to further strengthen and accelerate its wearables journey. The company’s Watches and Wearables Business announced the acquihire of Hyderabad-based technology company, HUG Innovations. In another significant move, the division announced the launch of ‘Titan Connected X’, a full-touch smart watch with over 13 smart features in the Indian market. The announcements were made at Titan NXT – Titan’s exclusive event to showcase their smart wearable products.

Acquihire – Titan Company Limited completed the acquihire of a Hyderabad based technology and wearables company, HUG Innovations. The 23-member team will form the Hyderabad Development Centre and help with the right expertise in hardware, firmware, software and cloud technology. Titan also gets an advantage to access their consumer platform and IPs that are extremely relevant in the company’s wearable journey. Raj Neravati, the founder of HUG Innovations has been appointed as the AVP and Head of Technology for Wearables, Titan Company Limited.

The new Titan Connected X – Titan furthered its smart play with the launch of a new full-touch smart watch ‘Titan Connected X’ in India. It is available in 3 variants and loaded with 13 tech features. The product will be available in all leading Titan stores in March 2020. The watch boasts of features like a 1.2" Full color touch screen with analogue hands, activity tracking, heart rate monitoring, find phone, camera control, sleep tracking, weather, calendar alerts and customizable watch faces, music and selfie control on the go.

Speaking on the occasion, S Ravi Kant, CEO, Watches and Wearables Business, Titan Company Limited said, “With the launch of our latest product, Titan Connected X and the creation of the Hyderabad Development Centre we have strengthened our play in the wearables journey. This comes at a time when India is now the third largest country in the world for wearables and Titan the second largest wearables company in the country.  The creation of the Hyderabad Development Centre is a big move in the direction of building our technology expertise and consumer platform, combining it with our existing strengths of consumer insighting, design and marketing.

He further added, “Titan began its wearable journey in 2016 when we launched a highly differentiated product, Juxt. Since then, the company has scaled up its presence with the launch of 12 wearables. With the launch of Titan Connected X, we take another leap by adding to our portfolio a full touch smart watch with analog hands. This reinforces our commitment to keep innovating and introducing world-class smart products for our customers.”

About Titan Company Limited:

Titan Company Limited (earlier known as Titan Industries Limited) is a joint venture between the Tamil Nadu Industrial Development Corporation (TIDCO) and Tata Group, commenced operations in 1987, under the name Titan Watches Limited.  In 1994, Titan diversified into Jewellery and subsequently into eyewear with Titan Eyeplus. In 2013, Titan entered the fragrances segment with SKINN and 2019 in sarees with Taneira. Today, Titan Company Limited, India’s leading manufacturer / sellers in watches, jewellery and eyewear, is credited with changing the face of all these industries. The Company recorded revenue of Rs.19, 070 crores for the year ended 31st March 2019.

Tags : Titan