17th Aug 2016
Remember the days when sisters used to struggle in crowded retail shops to grab the best Rakhis and gifts for their beloved brothers? Remember the days when finding the best Raksha Bandhan gift for loving sisters used to be Herculean task for brothers? Well, thanks to surge of E Commerce in our day to day lives, this struggle has come to an end. E Commerce has deeply penetrated our day to day lives and given a digital touch to our traditional festivals. So now no more hassle and no more confusion… this Raksha Bandhan just got digital!
Rakhi Goes Digital
In the era of digital, how can online marketplaces remain far from capitalizing on the festive fever? A slew of websites has launched attractive offers that make Rakhi purchase a simple online experience. Online gifting portals offer a wide range of Rakhis that best suit anybody’s wallet. Zardosi’, ‘Rudraksh’, ‘Semi-Precious stone’ and ‘Tanjore' hand-painted Rakhi are some of the Rakhis trending online. Similarly, ‘Silver Bracelets’, American Diamond Rakhi’ ‘Chocolate Rakhi’ are the hottest selling Rakhis of the season. Besides these Rakhis, the online portal brings an array of traditional Rakhi gifts to delight and surprise your loved ones.
Rakhibazaar.com, which has gained popularity for their unique collection of Rakhi gifts, has emerged as one of the largest online destinations for Raksha Bandhan shopping. The online store recently unveiled its Rakhi catalogues, bringing an exclusive range of Rakhi designs, gifts and hampers. The online marketplace promises premium booking and delivery services for online buyers. Similarly, India-gifts portal offers a wide range of Rakhi and gifts with a facility of free-shipping on all single Rakhi gifts to India.
Best Budget Deals
While talking about gifts, how can we forget to mention Archies? Archies offers special columns of gifts for Him and Her and guaranteeing express delivery at your doorstep. One can select anything from stationery, slippers to watches and personalized options like bags, wallets, mobile covers, posters and dolls. Another marketplace, Indiatimes.com, offers e-gift vouchers and discount sale on personalized products such as mugs, frames, bouquets, perfumes and even Pooja Thali.
If you are looking for value for money proposition, Giftease is the right space for you. Giftease offers you a wide array of gifts with price range for an easy choice. Here you can even select the date of delivery and also the wrapping paper for the recipient.
If your loved one is fond of jewelry, Jewelsify.com is a right place to shop the latest collection of earrings, rings, bracelets and lockets. Making the shopping experience more memorable for its shoppers the online portals are offering e-Gift card to give the choice of one’s preferred gift.
Raksha Bandhan has become a global festival with NIR Indians spread across the globe. Considering this, online shopping portals have introduced international courier services at affordable rates. With the massive worldwide shipping network of Rakhi.primogiftsindia.com, one can send Rakhi to USA, UK, UAE, Canada, Australia, Germany and other major countries around the globe. Similarly, Ferns and Petals offer special column for International gifts. With its worldwide shipping chain and dedicated team, Rakhibazaar.com enables to send Rakhi to any country. The portals also ensure easy and secured payment gateways for hassle free shopping experience.
Similarly, FedEx Express, the world’s largest express transportation company has announced the launch of the FedEx Rakhi offer that gives sisters the convenience of shipping their Rakhi to their brother simply by logging onto the FedEx retail website. Another player, DTDC has partnered with Paytm to offer Paytm cash to customers who book Rakhi shipments through DTDC.
OLS Beats All
The way E Commerce players are capitalizing on Indian festivals is commendable and Raksha Bandhan festival is not an exception to it. However, while promoting online sales, E Commerce marketplaces such as Amazon also trying to add emotional touch to their promotional campaigns. Amazon India has rolled out its new campaign #DeliverTheLove to remind people of the importance of this festival. Similarly, eBay India has rolled out Raksha Bandhan special discount offers on products right from grooming essentials to tech gadgets and help you make your love one’s day a memorable one. ShopClues.com has launched Raksha Bandhan store that offers both traditional and trendy gifting deals that perfectly suit different wallets.
This Raksha Bandhan there are ample choices to make the festival memorable to your loved one. E Commerce has certainly brought a lot of ease for us, but the personal and emotional connection cannot be replaced; so do not forget to complement your gift with a warm hug this Raksha Bandhan!
(Image Courtesy: theonlinerakhi.com)
This Raksha Bandhan, Go Digital
E Commerce has deeply penetrated in our day to day lives and given digital touch to our traditional festivals.
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