Freecharge Brings Digital Gifting Cards To Lure Consumers This Diwali

Through this new offering, customers can select the brand, theme and personalize a message to create the card and send it to the recipient’s email ID.


With Diwali just around the corner, Freecharge, one of India's leading digital marketplace for financial services and products, announced the launch of its unique e-gifting product. Freecharge customers can choose gift cards from an array of 60+ brands across categories like fashion, entertainment, shopping, dining, and send it to their loved ones over email.

While traditional gifting during festive season remains an evergreen practice, digital gifting is gradually gathering steam with the growing digital penetration in India and technology adoption by Indian customers. Through this new offering, customers can select the brand, theme and personalize a message to create the card and send it to the recipient’s email ID. The card contains a unique code related to the brand, these codes can be redeemed by the beneficiary for purchase on the brand portal.

Reiterating Freecharge’s commitment to enhance customer experiences through seamless payments processes, the new service provides detailed information about each gift card, thereby enabling the customers to make an informed purchase decision. Available on both Android and iOS operating systems, the service allows the customers to decide and alter the gift card value as per their choice. Freecharge users can also send themed gift cards to their friends and families for any occasion, like birthdays, anniversaries amongst others, anytime, anywhere with just a click of a button.

On the launch of Freecharge Gift Cards, Sangram Singh, CEO, Freecharge said, “Freecharge is continuously innovating and expanding its product portfolio to make the customer experience more convenient and enjoyable. The festive season gives us just the perfect opportunity to launch our unique Gift Cards. With Freecharge Gift Cards, we are trying to inculcate a sense of fulfilment in the customers by providing them the power to choose. Considering the high purchasing and gifting behavior during the festive season, we aim at creating large footprints to scale up the value chain and deepen consumer engagement.”

“After the recent launches of bus ticketing, UPI and other digital financial services, the latest addition of e-gift card intends to further encourage customers to adopt Freecharge for more than recharges and bill payments. With the gifting service, we expect to increase the popularity of e-gifting amongst a mix of urban and semi-urban consumers across tiers,” he added.

Freecharge’s objective, as a part of Axis Bank, is to make itself a comprehensive and open digital financial service platform that can facilitate a suite of offering to its consumers enabling them with accessibility and choice of service. 



TAGS: Diwali, Freecharge