Aamir Khan's Controversy: Good or Bad To Snapdeal? | TechTree.com

Aamir Khan's Controversy: Good or Bad To Snapdeal?

We have seen many instances where negative promotion actually improves the brand's current position.

 

When Bollywood actor Aamir Khan ended up with a controversy for his comments about intolerance in India at the Ramnath Goenka Excellence in Journalism Awards, we have seen people throwing out comments on social media platforms along with the '#AppWapsi' initiative.

We have also seen people urging others to uninstall and not use the Snapdeal application until the actor is no more the brand ambassador for the company.

Supporting this movement, people started giving the e-commerce application a very low rating over the recent days. We have witnessed them all over the recent days.

However, Snapdeal kept itself at a far distance from the controversy by announcing Aamir Khan's thoughts and comments as 'personal' by choice and can never reflect the company in any way.

The intention might have been to financially penalize the actor for expressing his views, but, as we have seen many instances where negative promotion actually ends up improving the brand's current position, the whole situation seems to have turned the table.

While people raged in with the '#AppWapsi' initiative, Snapdeal ranking on Google Play has actually went up in the more recent time.

According to App Annie's statistical data, Snapdeal's rank earlier on Google Play Store was 28 and has now rose to 22, after Aamir Khan's controversy and the public outrage!

We do not yet know whether the actor's controversy actually helped the company to move up in its rankings, but, it seems the company has to thank the people for their outrage which is more likely a reason for the app's increase in its rankings.


TAGS: Snapdeal, Aamir Khan Controversy

 
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