14:36 28th Jul, 2014
Apple Acquires BookLamp To Boost Its E-Book Efforts
The deal is valued anywhere between $10 million and $15 million, and has a lot to do with Apple trying to take on Amazon.
Tech giant Apple has confirmed reports suggesting it acquired book analytics service BookLamp, in an effort to fight Amazon in the e-book market. The company did not disclose details of the deal, but according to sources cited by TechCrunch the purchase cost Apple between $10 million and $15 million.
BookLamp's most well known product was its Book Genome Project, which has been dubbed as the “Pandora for Books”. The service suggests books users should read based on natural language analysis of titles they've read in the past.
The startup's strengths in interpreting data could help Apple improve its iBook service, offering better recommendations, search and categorization to users. Ultimately, the move will help Apple better take on giant Amazon's e-book service who's success has given rise to the Kindle line of devices.
According to the TechCrunch report, BookLamp was even in talks with Amazon at some point of time, but it is unclear how far that went. In the end Amazon ended up acquiring GoodReads, another book recommendation service.
BookLamp was initially in talks with Apple to just share its knowledge and technology, but as it has often happened Apple wanted to make sure the startup was working just for them. This however cannot be confirmed and probably never will be.
- Tile Launches A Powerful Set of Trackers for Everyone
- Vivo Launches the Y19 Smartphone at Rs.13,999
- Panasonic Launches Eluga Ray 810 Smartphone
- UC Browser, Paytm Mall, Paytm First Join Hands for the 11.11 UC Shopping Festival
- The Best Smartphones Under Rs.20,000
- Five Android Apps To Make Your Insta Pop
- 9 Hot Android Smartphones Expected To Hit The Shelves Soon
- 3 Fitness Bands For The Budget Users
- 5 Best Screens From Android Based Smartphones
- The 5 Browser Add-Ons That Everyone Must Have