Facebook Launches a New Logo

But would that be enough to distract growing dissent against its policies related to political advertisements and its tango with spyware makers or the trouble over snooping charges?

 

This one has been on the cards for a while now. Facebook had given enough indications that a rebranding was on the cards though the timing was something that left all of us guessing. Now, with a host of challenges facing the tech giant, it seems the decision-makers felt that there is no time like the present to kickstart the exercise.

“Today, we’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding,” the company said in a blog post.

The logo itself is nothing special given that it just says “Facebook” and is written in a plain but modern-looking font. The company has placed a gif image on the said blog post which changes colour from the traditional to shades of green and red as you watch it. However, the company has placed a “from Facebook” logo on its product viz., Instagram, WhatsApp and Oculus.

The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app, the post says while describing the designing process that they undertook. “Through the process, three foundational design behaviours that formed our brand system emerges, viz., clarity (a brand that simplifies and builds understanding), empathy (a system that is respectful of context and environment) and creating space (design that supports people and their stories), the article says.

The blog post goes on to add that the purpose of rebranding was to let people know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.

As part of the process, Facebook says it got clarity about the products and services that were part of Facebook some years ago though it was only in June that they began including “from Facebook” within all their apps. “Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website,” the blog post says.

Though the company’s statement has a pompous air about it, the fact remains that these changes are nothing more than cosmetic. Given that many of the functional integrations between their products had been work-in-progress for years now, putting a stamp on them doesn’t really alter anything. But the fact remains that Facebook would use this opportunity to tom-tom their brand strategy!

The question is should these superficial efforts be allowed to distract us from several serious charges that the company is facing such as promoting political ads without verification, issues related to data privacy or even the challenges they face around cryptocurrency.


TAGS: Facebook, rebranding, Logo, Branding