Warner Bros has announced a strategic agreement with BitTorrent, a site typically held responsible for helping piracy, to distribute its films and television shows on the Internet. With this announcement, Warner Bros has become the first major studio to provide legal video content via the BitTorrent publishing platform.
The distribution channel will leverage BitTorrent's revolutionary
"file-swarming" technology, which enables the transfer of massive files from a Web site to a PC with the speed and bandwidth efficiency of peer-assisted transfers. This method of delivery will qualify as the first peer-assisted network in the US that combines guaranteed availability, high-quality video, and rapid download rates. It will provide a platform to offer US consumers legal content on both video-on-demand (VOD) and electronic-sell-through (EST) basis to coincide with the DVD release.
BitTorrent's technology is said to be elegantly designed for the delivery of large files like TV programs and films. Warner Brothers will use this technology to allow American users to download content ranging from blockbusters such as "Harry Potter and the Goblet of Fire" to old television series such as the original "Dukes of Hazzard" and "Babylon 5". Initially, the service will feature more than 200 Warner Bros new releases, catalog favorites, and television series.
The download promises to be much faster as compared to conventional downloads, depending on how many individual computers in the network have the file. It is believed that more the number of computers, fas-ter would be the process.
Darcy Antonellis, executive vice president - distribution technology and operations, Warner Bros, said that the launch of a "legal" BitTorrent online video service allows them to extend their reach to places that content would have otherwise not reached legally. Antonellis said that such agreements are not only a better way to reach existing and potential customers, but that they are also an indicator of the critical role distribution technologies will play in the future of entertainment.
Warner Bros also plans to sell permanent copies of television series and films online, that can later be burned onto backup DVDs. However the burned copies can be played only on machines that are used for download and not on standard DVD players.
Kevin Tsujihara, president, Warner Bros Home Entertainment Group, believes that if they are able to convert even 5 to 15 percent of the peer-to-peer users who currently obtain products from illegitimate sources into legitimate buyers, the new distribution channel can then be held as harboring the potential to effect a major impact on the industry.
Although no specific date has been given, the service is expected to start this summer. The pricing for the service has also not been announced but sources reveal that television shows might cost as little as $1 while films might cost around the same amount as DVDs.
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I found your article very interesting, and it made me think of a problem a lot of BitTorrent users seem to have.
Windows XP SP2 introduces a new setting in TCP/IP in order to reduce the threat of worms spreading fast without control. Microsoft has limited the number of possible TCP connection attempts per second to 10 (from unlimited in SP1). This argumentative feature can possibly affect server and P2P programs that need to open many outbound connections at the same time. While this can be circumvented utilizing a patch called Event ID 4226 Patcher, this method is not supported my Microsoft.
Also a lot of ISPs, including Optimum Online, have made it a habit to throttle users with large uploads and/or downloads. eventually this leads to router instability and inevitable power cycling routers to restore Internet connectivity. Their reasoning behind this is that users have to share bandwidth with other customers in the region, and it could cause slow their network down, if a lot of users from the same area, began sharing large amounts of data on file sharing networks.
I am not sure if our local ISPs are utilizing technology which can support BitTorrent on a large scale, or if they are willing to upgrade their hardware and speed limit policies by this summer. I was wondering if you had any information on the ISPs perspective, pertaining to the quick upcoming of the BitTorrent network. I am sure thousands of BitTorrent users are probably wondering the same question.
Ill pay a dollar for tv shows. But I agree that 15-20 bucks is too much to buy a movie that i can only watch on my computer. If you can burn it and watch it on DVD players I would pay full price then.
This is CRAP! They are going to charge the same price as a DVD but it can only be watched on the computer that did the downloading. I'm not paying $15-$20 for this. And why would I even pay $1 for a TV show when networks like ABC have there shows up for watching for free. I am however happy to see a studio trying to work with the torrent community.
Finally a company making moves in the right direction regarding movie distribution. Apple set all this off, the movie studios know they have to do something or they will lose market share bit by bit until they make even less than the other moneymakers in a film's lifespan. Using THE file distribution format is perfect. Why do all the film company's hack down the best file distribution services - they are SCARED of them. Keep your enemies closer as the saying goes. It isnt stupid, they best of the best is there and nobody is using them. Now Warners are, it's premade, it will cost them very little. It's proven and performing beyond anything Warners could make, and it's a household word in the online community. So far 10/10 for the smart thinking and foresight.
Only two things let this down, one is shortsightedness, and the other is plain old greed. In being shortsighted the key element is in understanding the concept. They have it to a large degree as above. The missing part is in the acknowledgement of what makes BitTorrent great is all the users. What would make Warners plan great is recognition of those users. You buy our movie, we know who you are, and that your file is legit. You then serve that file, and you will help us deliver it to another paying customer. Say BT tracks how much of it you served to who and when. We credit you for the assistance. BANG total instant success, filesharing working in every possible positive way for the providers and the users.
The Greed is in charging the same for a dvd I can make that might only work on the computer I downloaded from as a dvd I can buy and play anywhere. Sell me the right to do with it as I like wherever I like, bite the bullet and FULLY embrace what filesharers do. Sell it to me at 66% of the price of the new release dvd. Now you have a company that will take on Apple in the movie distribution business before you too are just paying THEM for the right to get to your audience online the way all the music industry is already doing. Because mark my words Steve Jobs plans to own the video market as well, and the man just won out over every music owning company to keep all songs at 99c - he knows damn well it is the way to keep customers happy, and if Warners want to bite back - they have to accept that a progit cut multiplied by millions of distributions is not only an overall profit increase, it is ahell of a lot better than watching someone else make the money when you aren't.
No doubt!
One problem with Warner Bros. plan is it relies on volunteers to seed their commercial content. Not sure that people who paid for a movie or tv show are going to want to spend their bandwidth to upload it to someone else. Somehow they need to credit for being your new distribution channel. Just pay them a fraction of what it costs to manufacturer and distribute DVDs.
Anyway, at least its a great start. They are trying to find a way to fit in and work with new technology instead of shut it down! Cheers to Warner Brothers!
Now, just go ahead and seed those old Beverly Hillbillies show...