Intel Unveils New Brand Identity

Techtree News Staff, Jan 03, 2006 1824 hrs IST

Intel Corporation officially unveiled its new brand identity and tagline, 'Intel. Leap Ahead.', today.

Intel Corporation officially unveiled its new brand identity today. This represents a significant milestone in the company's history and further signifies the company's evolution to a market-driving platform solutions company.

The key technologies behind Intel's platform focus include the microprocessor, chipset and software that together enhance system performance and improve the overall user experience.

Intel has been driving a fundamental shift in its approach to the market that began with the development of the Intel Centrino mobile technology platform. The company reorganized itself around the platform model last year, and is now focused on four key market segment opportunities - mobile, digital home, enterprise and health. The company has also announced that it will deliver a new platform for the digital home - Intel Viiv technology in early 2006.

With the coming launch of new brands such as Intel Viiv technology, Intel feels that the new branding system simplifies and unifies the look and feel across their products and platforms in an effort to better communicate important characteristics and value to consumers. The system includes new logos for Intel Viiv technology and Intel Centrino mobile technology, and re-designed logos for individual processors, chipsets, motherboards and other Intel technologies. Each product logo also incorporates the new Intel logo.

"Intel has one of the most valuable brands in the world, and we intend to grow the value of our brand as we evolve the company," said Eric Kim, Intel senior vice president and general manager of the Sales and Marketing Group. "This evolution will allow Intel to be better recognized for our contributions, establish a stronger emotional connection with our audiences, and strengthen our overall position in the marketplace."

The new brand identity involves changes to the widely recognized Intel Inside logo that was created in 1991, and the original Intel "dropped-e" logo, which was created by Silicon Valley pioneers Robert Noyce and Gordon Moore 37 years ago as they were forming their new "integrated electronics" company. Intel's new logo also includes a new tagline: Intel. Leap ahead.

"This tagline is Intel's unique brand promise and is designed to communicate what drives Intel as a company, and what Intel makes possible. 'Intel. Leap ahead.' is a simple expression that declares who we are and what we do," said Kim. "This is part of our heritage. Our mission at Intel has always been to find and drive the next leap ahead - in technology, in education, social responsibility, manufacturing and more - to continuously challenge the status quo. It's about using Intel technology to make life better, richer and more convenient for everyone."

USER COMMENTS

Jesus is alive and anointed with the Holy Ghost and Power to save you

by John, the wilderness, on Jan 03, 2006 10:25 PM, Report abuse Reply

Send your money to Brad Clemens at 199 Pops Corner. Huntsville,Alabama 35811. I need your help in sustenance and as counselors to finish the work.

by brad, huntsville, on Jan 06, 2006 01:28 AM, Report abuse

Intel. Troubles ahead.

by Igor, Brisbane, on Jan 04, 2006 01:17 PM, Report abuse Reply

No company has a flawless chip architecture. Intel has some good points. AMD has some good points. Intel will be around for a long long time, even if it isnt the market leader.

by Joe, Uncasville, on Jan 04, 2006 06:31 AM, Report abuse Reply

For the past 2 years I'va had 2 computers in my house one with an amd chip and one with a pentium chip guess which of them is my favorite? The one with the intel chip. why? easy, it is a lot quiter, alot more stable and a gives me a whole lot less problems than the one with amd chip.

by mark007, santa ana, on Jan 04, 2006 05:40 AM, Report abuse Reply

Intel is going down. This rebranding is a ruse to disguise the fact that AMD is taking over the high end machines and that intel's dual core processors are a failure. Intel sells a poor quality product that generates to much heat and has old technology. Seeing that they have been overpriced forever I can't wait to see them go DOWN!!!!!

by Daniel Franklin, ontario ca., on Jan 03, 2006 07:45 PM, Report abuse Reply

I have yet to see an overheating Intel Product!

by mark007, santa ana, on Jan 04, 2006 05:37 AM, Report abuse

that's it? that's the big story? the new logo sucks as bad as the old one - when the simpsons put it on that french cruise missile it was already old hat - they could have changed this gradually over time and no one would have noticed and then made a BIG change and improved their market 's awareness of their product far more than they have through this half-arsed approach

by Dan Libbo, Sydney, on Jan 04, 2006 05:19 AM, Report abuse Reply

Let them call it what they want as long as it WORKS!!!

by Greyhawk, Windsor, on Jan 04, 2006 04:23 AM, Report abuse Reply

feel the heat of AMD in your lovely dried neck??? You're done Intel, no revamp will save your ass.

by jango, bangalore, on Jan 03, 2006 08:32 PM, Report abuse Reply

jango, keep watching this space for more. In 2006, Intel is coming out with a new processor which will kick AMD's ass.

by RAZOR, Mumbai(ofcourse), on Jan 04, 2006 12:10 AM, Report abuse

by stfu, muhahahaha, on Jan 03, 2006 11:44 PM, Report abuse Reply

Leap ahead, that means someone is currently ahead of them. AMD?

by Steve Ahern, Starksboro, VT, on Jan 03, 2006 11:01 PM, Report abuse Reply

Does'nt look like a leap ahead for me, more like the guy is running away of something about to bite!

by Teece Tizi, San Francisco, on Jan 03, 2006 10:54 PM, Report abuse Reply

I didn't know Intel sold jeans!!

by AE Paton, Chicago, on Jan 03, 2006 10:44 PM, Report abuse Reply

?/\/731 ?5 teh 5|_|><50|2z!!!1!!11 This is their swan song...

by anonymous, city, on Jan 03, 2006 10:53 PM, Report abuse

SHOW the logo, don't just talk about it! Duh!

by james m wallace, eden prairie mn, on Jan 03, 2006 08:11 PM, Report abuse Reply

it is shown. At the beginning of the article...DUH!!

by Frank, san diego, on Jan 03, 2006 10:33 PM, Report abuse

by Anonymous, , on Jan 03, 2006 08:48 PM, Report abuse Reply

that is the new logo. the old one had the circle that looked more like a paintbrush stroke. my gosh they wasted alot of money.....for nothing

by mikal, boston, on Jan 03, 2006 08:41 PM, Report abuse Reply

A big company always change their logo/brand identity to attrack market but how much money they use for that?can they save that instead and having a lower price of their product to benefit cousumers?

by eddie, hkg, on Jan 03, 2006 08:39 PM, Report abuse Reply

I sent a COMMENT.I'v changed my ISP to Qwest DSL-MSN, and have new password

by Thomas Andeerso, Dubuque,Iowa 52001, on Jan 03, 2006 08:01 PM, Report abuse Reply

I love Intel, and use it as much as possable in building my personal computers

by Thomas Andeerso, Dubuque,Iowa 52001, on Jan 03, 2006 07:54 PM, Report abuse Reply

I realize that the purpose of business is to make a profit, but come on. The prices of these Pentium processors is outrageous. Can't they afford to lower the prices a bit for those of us that don't make $100,000 a year?

by Sarah Barlow, St. Augustine, on Jan 03, 2006 07:54 PM, Report abuse Reply

by Anonymous, , on Jan 03, 2006 07:00 PM, Report abuse Reply