Fujitsu announced the development of the world's first film substrate-based bendable color electronic paper with an image memory function.

The new electronic paper features vivid color images that are unaffected even when the screen is bent, and features an image memory function that enables continuous display of the same image without the need for electricity.

The thin and flexible electronic paper uses very low power to change screen images, thereby making it ideal for displaying information or advertisements in public areas as a type of new electronic media that can be handled as easily as paper.

The jointly developed electronic paper will be showcased at Fujitsu Forum 2005, to be held July 14 and 15 at Tokyo International Forum.

Electronic paper offers all the same characteristics of paper such as being thin, flexible, and lightweight. It also boasts low power consumption in that it does not require electricity except during screen image changes, making electronic paper especially suited for advertisements or information bulletins in public places for which paper is currently used.

Electronic paper is especially convenient for use on curved surfaces, such as columns. In addition, electronic paper can be conveniently used in conjunction with mobile devices as an easy-to-read and portable display device.

Fujitsu will conduct test marketing and practical-use testing, targeting commercialization within fiscal 2006 to promote field innovation using its new electronic paper.