14th Feb, 2013
Apple Beefs Up MacBook Pro Retina And Slashes Prices
Company steps up to the competition from an army of new Windows 8 Ultrabooks and touchscreen laptops.
If you had dreamt of buying a MacBook Pro with Retina display, probably now is a good time. Apple has announced a cut in the prices of MacBook Pro models with Retina display in addition to updating the hardware. The company had introduced the new MacBook Pro in October last year. The 13" MacBook Pro Retina with 128 GB SSD will now cost Rs 1,00,000 as against its earlier price of Rs 1,15,000. It will feature a 2.6 GHz Intel Core i5 in place of the 2.5 GHz version of the same. The 256 GB version with the same CPU is now priced at Rs 1,15,000 instead of Rs 1,35,000.
The 15" version of the MacBook Pro with Retina display is now powered by a faster Intel Core i7 2.4 GHz quad-core CPU (previously it was 2.3 GHz), while the flagship version of the same screen size will come with an Intel Core i7 2.7 GHz quad-core CPU from the earlier 2.6 GHz. While the prices in these cases will remain the same as before, the RAM has been doubled to 16 GB. Lastly, the 13" MacBook Air with a 256 GB SSD is now available for Rs 95,000, down from Rs 1,00,000.
It can be argued that an addition of RAM usually results in a more visible performance gain than incrementing the same generation CPU clock speed by just 0.1 GHz, and this is especially noticeable when using applications that heavily tax the system. However, the price drop in combination with a hardware upgrade is certainly a welcome move from Apple. This move, we think, is a result of the increasing competition from new Windows 8 Ultrabooks and touchscreen notebooks. Now if only Apple would also think in the same way about its iPhone, it will find a greater adoption in India.