Sony Launches Three New DSLRs, Prices Start From Rs 46,000

Feature interchangeable lenses and rugged build; the Alpha 77 claims to be world's fastest continuous-shooting model.


Sony has launched three new DSLR cameras with interchangeable lenses – the Alpha 77 (SLT-A77V), Alpha 65 (SLT-A65VK), and Alpha 57 (SLT-A57K). The Alpha 77 claims to be the fastest camera in the world with 12 fps continuous shooting and features the proprietary Translucent Mirror Technology, with a 19-point continuous autofocus system using 11 sensors. It has a 24.3 MP Exmor APS HD CMOS sensor and the latest BIONZ image processor that allows filming in 60i, 60p, 25p, 50i, 50p, and the cinematic filming mode of 24p. The camera also claims to have the world's first XGA OLED Tru-Finder electronic view finder (EVF) that is supposed to show the exact output that you can expect on shooting, with better pixel dimensions, brightness, and contrast. Moreover, the adjustable 3" Xtra Fine LCD viewfinder with TruBlack technology claims to offer better detail and contrast. The magnesium alloy body is stated to be rugged and resistant to dust and moisture.

The Alpha 65 features a 15-point AF system and is capable of delivering 10 fps in continuous shooting mode. It also features a 24.3 MP sensor, BIONZ image processor, EVF, and 3" LCD viewfinder. The Alpha 57 is a 16.1 MP camera with similar features, which have been scaled down considerably. All of the cameras sport interchangeable Sony A-mount lenses compatible with Minolta and Konica-Minolta AF lenses, Full HD movie capture, pop-up flash, high speed shutter, high speed flash sync, high ISO range from 100 to 16,000, and image-sensor shift stabilisation, among other things. The Alpha 77 will set you back by Rs 70,000 (Rs 1,00,000 with 16-105 lens), Alpha 65 is available for Rs 60,000, and those of you who are looking for a DSLR on a budget, the Alpha 57 is available for Rs 46,000.

TAGS: Cameras, Sony, Jayesh