ITC Infotech’s ‘iTech 2016’ Sets A New Benchmark In AR/VR | TechTree.com

ITC Infotech’s ‘iTech 2016’ Sets A New Benchmark In AR/VR

Hosts a 2-day hackathon to nurture and promote Technologists and Entrepreneurs.

 

ITC Infotech successfully concluded the 2nd chapter of ‘iTech 2016’, its annual technology innovation & co-creation platform aimed at promoting entrepreneurship. As part of iTech 2016, ITC Infotech organised a 30-hour hackathon on augmented reality (AR) and virtual reality (VR) at its Bengaluru campus on July 16 and 17, 2016.

The event concluded with ITC Infotech hosting a unique ‘Showcase’ session where the winners were provided the opportunity to directly present their solutions to ITC Infotech’s biggest global customers as well as the business division heads from ITC Ltd. to explore real-time business opportunities.

The hackathon provided participants with an opportunity to develop their ideas into prototypes, addressing a host of crowd-sourced business challenges from the Manufacturing, Consumer Goods, Retail, Hospitality, Education & Stationery Products, Banking, Financial Services & Insurance and Agriculture sectors.

The winners, a team of 4 students from SRM University, created a smart phone app, titled ‘Nomi’, that would re-define the shopping experience in stores. The app, designed using artificial intelligence and advanced machine learning, creates an immersive and interactive AR and VR environment to assist customers choose the right product.

The panel of judges consisted of business leaders from ITC Infotech’s partners and global clients, such as KONE, BAT, Microsoft, PTC and SAP Labs along with senior leaders from ITC’s businesses.

Commenting on the success of the event, Sushma Rajagopalan, CEO and MD, ITC Infotech, said, "Though AR and VR technologies are still at a nascent stage, they have the potential to revolutionise customer and employee experience. The maturity of the solutions that emerged at the hackathon was indeed encouraging. In addition to selecting 3 winners, we were compelled to award prizes to the two other teams in the top 5 as well as 7 ideas that had high business relevance."

She also added, "Through iTech, our annual technology festival, it is our endeavour to offer a platform that will build an ecosystem of students, IT professionals, entrepreneurs from start-ups, technology enthusiasts, clients and partners and help create solutions for real business challenges. We will help the winners implement their solutions and assist them in gaining global market access in an accelerated time frame."


TAGS: ITC Infotech, hackathon, iTech2016

 
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