ASUS Launches New Zenfone Max: Unveils #LiveUnplugged | TechTree.com

ASUS Launches New Zenfone Max: Unveils #LiveUnplugged

The company appoints Bollywood superstar Sonakshi Sinha as its first-ever brand ambassador in the country.

 

ASUS launched an advanced version of one of its best-selling smartphones in the country - the Zenfone Max, here in India on May 23.

Known for its 5000 mAh battery and stylish looks, the smartphone is meant for users who are always on the move and demand superior performance along with an elegant style.

The new Zenfone Max is powered by a Qualcomm Snapdragon 615 Octa-Core processor and provides the users an option to opt for a 2GB or 3GB RAM. The internal memory of the phone has now been increased to 32GB, in addition to an expandable memory of up to 64GB.

Zenfone Max with 2GB RAM is available for INR 9,999 and can be pre-ordered on Flipkart while Zenfone Max with 3GB RAM is available for INR12,999 and can be purchased from Amazon, Snapdeal and Flipkart. The 3GB RAM variant will also be available at ASUS Exclusive stores and all other retail stores across India, at a later date.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “Zenfone Max has been one of our star products. The product features including its long battery life, ability to be a portable charger for other devices, stunning good looks and an affordable price resonated well with our audiences and helped us deliver our promise of making luxury affordable. The enhanced version of the Zenfone Max with a brand new processor, increased memory and more personalization options helps us stay true to our ethos and offer an extremely cost-effective high-end luxury product.”

The smartphone will be available in three different colours - black, orange, and blue. Also, the new Zenfone Max comes with a thin body measuring only 5.2 mm at its thinnest edge.

The device runs on Android Marshmallow 6.0.1 and features a 13 MP rear camera and 5 MP front camera, along with a 5.5 inch HD IPS display screen.

The launch of the new Zenfone Max, also saw the appointment of Bollywood diva – Sonakshi Sinha as the brand’s first-ever brand ambassador in India, who will be a part of ASUS' digital campaign #LiveUnplugged.


TAGS: Asus, Asus ZenFone Max, LiveUnplugged

 
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