First View: The Fastest Way To Be Seen On Twitter | TechTree.com

First View: The Fastest Way To Be Seen On Twitter

With this new feature, advertisers can share their story with compelling videos on top of the timeline.

 

Twitter has recently rolled out its 'First View' feature in Asia Pacific including Australia, India, Indonesia, Japan, Malaysia, Philippines, and Singapore.

The new feature is an engaging and highly visible way to share brand story with compelling video creative across Twitter's massive audience. With this feature, Asian business of any size are now capable of taking their marketing campaigns to the next level using Twitter's platform for real-time, public conversations.

Nike Philippines, Samsung Australia and Tata Motors India are among the first advertisers in the region to leverage the feature.

"Audiences today demand video content. With First View, marketers have the ability to connect with their audience through richer forms of communication and creative content, while ensuring that they are constantly top-of-mind on their feeds," said Maya Hari, Senior Director for Product Strategy & Sales, Asia Pacific, Latin America and Emerging Markets. "First View provides advertisers with the opportunity to own the most valuable ad space on our platform on any given day, expanding their reach within a 24-hour period."

First View helps marketers achieve significant audience reach with exclusive ownership of Twitter's most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.

"Word of mouth is more important than ever. Twitter's First View gives Samsung the opportunity to reach a wide audience to generate buzz and conversation about our new #GalaxyS7 and #GalaxyS7edge smartphones. We are able to hit a broad audience with great video content to help drive social momentum," said Philip Newton, Corporate Vice President & CMO Samsung Electronics Australia.


TAGS: Twitter, First View

 
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