CES – What's All The Fuss About?

A quick read to know why CES is a big deal in the world of consumer electronics.

 
CES – What's All The Fuss About?

Not just tech media, but other sections of the press have gone gung-ho about the Consumer Electronics Show (CES) that is going on in Las Vegas this week. TechTree too has built a temporary CES special section now. If you are wondering why everyone's talking about this event that is happening half way across the globe, then this article is a must-read.

Remember the VCR? If you don't, then you were perhaps born in the 90s or later, so you'll remember CDs for sure. These were both introduced in CES, (way back in 1970 and 1981, respectively). The latest movie dissemination standard, Blu-Ray, too, was introduced in CES in 2003. The 2008 CES saw OLED TV and a year later, 3D TV. You should now be getting the picture... Many technologies that marked a turning point for consumer electronics were launched in this show. Of course, not all launches made at CES become big, but there's always a chance, and as history has shown, some may indeed become big.

Mobility Goes Big
Guess which company delivered the opening keynote at CES for the last 13 years? Microsoft. Most of those 13 years saw the PC becoming omni-present. The more recent years saw the coming of the mobile, and boy, did it come big, and fast. No surprises then that a large chunk of this year's keynote was delivered by the CEO of a company that has played a huge part in the mobile revolution, as it were: Qualcomm.

Is CES less relevant today?
There's a lot of talk in the international press and amongst analysts about CES losing some relevance in the more recent years. The large players in the consumer technology space are launching their products in their own show and in timelines that coincide with their go-to-market strategies. RIM (the company behind BlackBerry), is launching their OS 10 in their own event at the end of the month. Apple, of course, has always used its own events to launch products, not wanting to share any glory with others. 

Nevertheless, last year's CES saw a record number of attendees — so, interest from the journalists and industry folks is still large. Going by some of the launches we have already seen in CES 2013, there's ample for gadget freaks to drool over. While Micosoft had earlier said they would not be participating in CES this year, its CEO Steve Balmer did make a surprise appearance, stealing some limelight from Qualcomm. If the world's largest software company, after deciding to stay out of the event, still makes an appearance at the keynote, it is safe to say that CES, at least for now, is still big.

This year, apart from mobility, other areas that are expected to see action include technology in health care, automotive technologies (of the digital kind), televisions and Windows 8 touch devices.


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