13th Dec 2012
It’s the Great Online Shopping Festival (GOSF) day today. Perfect for compulsive shopaholics, the US equivalent of Cyber Monday is witnessing some fun stuff going up on sale. For the uninitiated, Google's GOSF is an aggregator of sorts for websites that "sells" anything (and everything) over the internet, goods as well as services. You can buy bus tickets (RedBus.in), find job prospects (Monster.com) and a future spouse (Shaadi.com), book a web domain (BigRock.com), get insured (ICICI Lombard), and treat yourself to an expensive car (Skoda). In fact, Google hasn't verified how good these e-commerce sites are. (Timtara.com is a listed partner site...)
Discounts On Everyday!
As many as 92 websites are participating, including names such as Flipkart, Saholic, Groupon, and Snapdeal. But these sites have always been selling items online at a discount. So what's the big deal about the GOSF event?
You get a discount on recently inflated prices — just like we've seen in physical stores for decades.
Well, they promised a desi version of Cyber Monday, and wow, did they deliver! Apart from inflated prices (see the Flipkart screenshot in the gallery below), you will also find differing price listings by "partner websites" (homeshop18.com and Amkette's eshop are selling the Evo TV at a price difference of around Rs 500). Flipkart admitted to this goof-up through a tweet, but this is just one incident that came to light. Only seasoned buyers would be able to really spot the difference!
If you're looking for a Nokia Lumia 800, pick your sources wisely. Tradus.com has listed it at Rs 24,200 onwards (with an additional 10% discount); it is available for Rs 18,300 on Saholic.com, and for Rs 18,900 on Flipkart.com.
Those buying gold online are in for a ruder shock. A one-gram 24K gold coin that costs Rs 3500 on Caratlane.com is going for a whopping Rs 4300 on JewelsKart.com. Shopping for brands in gold doesn't seem prudent anymore.
Instead of "hunting" for good deals across 92-odd websites, it would be wiser to hold on to your money for a few more days. Prices will surely be "regulated" soon. If not, there are several other sites that offer interesting deals at competitive prices. The bottomline is, the words "Google" and "GOSF" don't necessarily a make for a good deal.
Do check out some interesting tweets in the gallery below.
Google's GOSF Initiative Is As Desi As Can Be!
India's Cyber-Wednesday speaks the same story as all other "sale" offers in the country.
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