An alumni from Stanford University, Prerna Gupta, has started a new social networking site "Yaari.com" that claims to be "created by Indian youth, for Indian youth".
Presently, the executive team of Yaari consists of two members, Prerna, Chief Yaar, and Parag Chordia, cto.
Yaari has introduced some unique apps such as Mobile, which allows social networking from anywhere using simple SMS technology.
The site integrates all popular features like customizable profiles and media uploading from other sites.
According to Gupta, "What makes Yaari unique is what we stand for - Indian youth. Social networking is about more than just technology. It's ultimately about the people who are creating it and what image they convey. Yaari is about cool youth in India, having fun."
Prerna further stated that her goal for Yaari is to make it a platform where Indian youth express themselves freely. "We want our users to have input in what Yaari becomes, so we listen closely to what they want, and we give them exactly that."
To keep up with this goal, Yaari also features an active blog, which will soon start featuring prominent Indian bloggers. The site will also hold an online pageant where the contestants get a chance to win modeling contracts and be featured in top Indian entertainment publications.
Gupta and Chordia believe, "The site offers a more exciting and rich user experience than the leading competitor, Orkut, which is cited to have over 1 million Indian users. They also feel that a site created specifically for Indians will have greater long-term appeal. Gupta is confident in Yaari's ability to win users from Orkut. "Orkut is good for one thing: scrapping. But eventually users get bored with that, and that's when Yaari shines."
Yaari that gives access on an invite-only basis receives hundreds of invitation requests daily, but to preserve the integrity of the network the access is restricted to the "right kind" of Indian youth, says Gupta.
Current user? Wanna share your experience with others? Write your User Review.
Well, I happen to be a recent victim of yaari.com - a cheap trick on social networking! This is totally outrageous! It spreads like a virus by stealing your gmail/yahoo contacts.
by Vijay
from Chennai
on 26/11/07 09:38 AM
I wld also like to introduce a social networking website, made for indians and non-indians, where you can make new frndz and chat with them using online chat system of www.desiz.info, u can internally e-mail pple using our social networking software, upload/add links of photos/music/videos etc from youtube/GoogleVideos. want more? check out the newly and recently launched social networking website: www.desiz.info
Please ask ur frndz and pple in ur relationships to join this gr8 website.
Feedback and suggestions are welcome at feedback@desiz.info
Thanks
http://www.desiz.info
by Rahul Srivastav
from Mumbai
on 14/07/07 07:58 PM
I LIKED it &wish u good luck , may god fullfills all ur dream with long long life amen my INDIA is BEST .
by zarintaj khan
from chicago
on 29/10/06 03:27 PM
In an era of globalisation when national borders are being broken down a site by Indian for Indian does not make sense to me. However I wish the promoters all success in their venture.
by T P Rajmanohar
from Chennai
on 23/10/06 11:32 AM
Good idea, it is really a great idea and I specially liked the Mobile Feature. Try to expand the features and facilities to small cities also whenever possible. While thinking so keep Ajmer in mind it is a small but very important part of India as it consists of the 3 great Pilgrimage of 3 different religions Pushkar Sarovar and Brahma Mandir for Hindus, Khawaja's Dargah for Muslims and a Really great Gurudwara for Sikh's in Pushkar.
by Avinash Golechh
from Ajmer
on 19/10/06 01:45 AM
Yeah, It's kind of good change for Idian critics. But is it for good or bad? Who knows? really it's very bad in long term, What I feel.
by Ajay Kumar Trip
from Phnom Penh, Cambodia
on 18/10/06 02:40 PM
i think that although this might be a great initiative, its come a bit too late. Users who've already built up a large friends circle on orkut would not want to go through the pains of creating this n/w all over again on a new site. to be a success, yaari should tie up with orkut to enable users to port their current circle of friends to the new community.
by prashrash
from Secunderabad
on 16/10/06 02:19 PM
I love India and I love and encourage indians endeavors for indians. Pl keep it up and meet the indian youth requirements
by rajendra prasad
from Hyderabad, Andhra Pradesh
on 14/10/06 07:47 AM
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