iLike Launches Full Song Previews

Techtree News Staff, Jul 21, 2008 1615 hrs IST

iLike has launched full song previews as well as a a self-serve advertising program.

Remember iLike? Well, iLike is back with new features such as full song playback and a self-serve advertising platform. Similar to Last.fm, iLike has announced full song previews to its users. Currently live only on iLike website, and soon to be made available on Facebook, MySpace, Bebo and Hi5 using iLike applications, users would be able listen full songs instead of 30 second samples.

Along with that, iLike also announced an ad platform for the artists, bands and concert promoters to attract music fans across social networks, based on their music tastes and locations.

Rhapsody stores and iLike struck a deal after Rhapsody's full song previewing technology earlier this month. Now, the iLike members can listen to one entire song 25 times, or 25 different songs entirely, after which they'll get an invitation for Rhapsody subscription.

While the new ad platform is similar to Google AdWords, iLike offers a self-serve advertising program for music concert promoters to place ads so as to attract more fans and users based on their music tastes and locations. The advertiser has full controls and gets comprehensive data including views, clicks and interactions for ticket purchase.

Taking note of Last.fm's popularity, iLike must've pulled up its socks after Last.fm's makeover and iPhone-friendly version launch.

In many ways, this announcement indicates how music will be sold in the future. Fresh and new music would be fed to the social networkaholics through music-streaming services. If the user likes it, they'll be offered subscription from online music stores. With major music labels taking part in this "online digital music sale", many believe it to be the future of music.

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