Zeta to Open Altec Demo Centers
Renu Bohra, Ankita Pandey, Aug 31, 2004 0000 hrs IST
Zeta plans to open demo centers for Altec products across the country where customers can experience the products.
In tune with Altec Lansing's catch phrase 'Just listen to this', Zeta Technologies plans to open demo centers for Altec products across the country where customers can experience the products.
The company intends to have at least 32 demo centers in all the A and B class cities, along with the metros. To begin with, the company has finalized two centers in Mumbai, where it plans to have about six to seven of them. Zeta plans to open these centers with its existing set of partners and a few new ones.
Tejas Sheth, general manager, Zeta Technologies, said, "As of now, we are the only distributors of Altec to come out with this initiative. We feel that the greatest USP of Altec Lansing products is the product itself. So we want to create an environment where the customer can have a first-hand experience of the products."
He added, "We plan to have at least two to three centers in all major cities like Chennai, Bangalore, New Delhi etc. and one each in smaller cities like Coimbatore, Madurai and the like."
According to Zeta, Altec Lansing will be its focus in the entertainment segment and is aiming at the number one position in terms of market share in India. To achieve this goal, the company will go aggressive with roadshows, demo outlets and over 30 exhibitions in a year.
Along with Altec, the company also plans to focus on Powercom by coming out with new products and take the number of Master Dealers to approximately 275 from the current number of 125 across the country.
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Its is good then only we can feel the product
by Raja, chennai, on Sep 02, 2004 03:06 PM, Report abuse Reply