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Wish 'Men in Blue' with Xbox 360

Techtree News Staff, Feb 21, 2007 1554 hrs IST

As a precursor to the World Cup 2007, Microsoft Xbox 360 has announced its signature campaign, 'Good Luck India' wishing luck to the 'Men in Blue'.

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As a precursor to one of the big events in Cricket, the World Cup 2007, which is slated to begin March 11, 2007, Microsoft Xbox 360 has announced its signature campaign, 'Good Luck India' wishing luck to the 'Men in Blue'.

'Good Luck India' will kick-off on Feb 23, running through Mar 2, panning across 8 cities, including New Delhi, Mumbai, Kolkatta, Hyderabad, Bangalore, Chennai, Ahmedabad, and Pune.

As an intrinsic part of the campaign, a larger-than-life Xbox 360 console will be paraded across the country for fans to scribble their good luck messages.

Significantly, the campaign is part of the run-up to the launch of the exclusive Xbox 360 gaming title, 'Yuvraj Singh International Cricket 2007'.

'Yuvraj Singh International Cricket 2007' is incidentally one of the most eagerly awaited games on the Xbox 360, and to create even more of excitement around it, the gigantic console will be taken through historical landmarks like Victoria Memorial in Kolkatta, Necklace in Hyderabad, Palace Grounds in Bangalore, Marina Beach in Chennai, India gate in Delhi, Gandhi Ashram in Ahmedabad, Gateway of India in Mumbai. and Shanivar Peth in Pune.

A visibly excited Ashim Mathur, Marketing Head, Entertainment and Devices Division, Microsoft India, said, "For a country like India which is so passionate about Cricket, the 'Good Luck India' campaign will serve as an ideal opportunity for cricket lovers to wish the Indian team for the world cup. This signed Xbox 360 console will be handed over to the Indian cricket team in West Indies before the start of the tourney."

Microsoft first launched its Xbox gaming console in Nov 2001, which is now sold in nearly 26 countries. The company's much-hyped Gen-Next console, Xbox 360, was introduced in the 2005 holiday season in Europe, Japan, and North America, and in 2006 in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore, and Taiwan.

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