Even as rival handset makers focus on introducing newer services and value-adds, Motorola is planning to 'connect' with the 'yuva' (youth) of the country by speaking in a language they are accustomed to, i.e. "Hinglish".

If the names of current flicks like "Dil, Dosti, etc", "Kya Kool (cool) Hain Hum", are any indicator of Gen Now's penchant for this peculiar cross between English and Hindi, Motorola needs no convincing.

Coming up from Motorola is "MotoYuva W180", an entry-level handset targeted at the youth. The phone's mainstay is an embedded dictionary with nearly 30,000 Hindi words that prompt users with "Hinglish" terms as soon as they key-in the first few alphabets. Say, if a user keys-in 'ya', it will be expanded to 'yaar', and so on.

Besides, the "MotoYuva W180" comes with a Hindu calendar containing data such as festivals, nakshatras, sunrise and sunset times, tithi, etc. Apparently, Motorola has sought guidance from astrologers in designing the phone's software.