The banner that gave us path-breaking films like "Maine Pyaar Kiya" and "Hum Aapke Hain Kaun" will now give us the first ever serial for mobile phone users in the country.

Rajshri Productions' younger scion and head honcho of Rajshri Media, Rajat Barjatya, is set to introduce a 90-episode series meant for mobile phones by the end of January 2008.

Each episode will be of approximately three minutes duration, with the series set in the humor genre.

Rajshri Media was launched last year, and specializes in producing content for new media, including the Internet, mobile phones, and iPods. Earlier on, the company released Rajshri Productions' "Vivaah" simultaneously in theaters and on the Web.

The upcoming 90-episode serial for mobiles is claimed to be very desi, very compelling, and one-of-its-kind.

Commenting on the way forward, Rajat Barjatya said that previously there was cinema and television. Today, there are PCs, mobile phones, and devices like the iPod. So they have to now look at these third, fourth, and fifth screens; the PC, the mobile, and the iPod, respectively.