Techtree News Staff, Sep 10, 2007 1654 hrs IST
Shemaroo now offers 15-minute movies on BPL Mobile's Mobile TV Service. These movies aren't highlights or trailers, but are the short version of the entire film.
Shemaroo Entertainment has launched 15-minute movies on BPL Mobile's Mobile TV Service.
Shemaroo is also in talks with other operators in India and overseas to launch these movies on their networks. The company is working with various operators to create and bring the best video experience to consumers.
"These 15-minute movies on mobile phones aren't highlights or trailers, but are the short version of the entire film. We've edited the story in such a way that the audience doesn't loose the interest and the plot still remains," said Hiren Gada, vice president of Shemaroo Entertainment.
"Since the work is in initial stage therefore we've uploaded only 3 movies - Golmaal, Chupke Chupke, and Sadma. Though these movies are old, but we thought to start with some attractive and entertaining movies, which people wish to watch anytime," added Gada.
"It's still in the experimental format. We thought that it would be fun to have the essence of the story and movie re-edited into a linear format. The skill is in picking the right scenes," Gada informed.
The 15-minute mobile movie is for people on the move. These movies are like 'snacking-in-between' meals, where one can take a break and catch glimpses of movies.
Gada further added, "Viewers will be charged at Rs 5 per minute which comes to Rs 75 for 15 minutes."
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