Samsung the New No 3 in the Indian Market
Techtree News Staff, May 14, 2008 1435 hrs IST
ORG data for the quarter ended March 08 reveals Samsung to have displaced Motorola, hitherto third-largest player in the Indian handset market.
There's been a significant change in status quo in the Indian mobile phone market during the first quarter of the new year (Jan-Mar 08), with hitherto third-largest player Motorola effectively displaced by Korean handset maker Samsung, reports a leading business daily.
The report cites ORG data to reveal Nokia as retaining top slot followed by Sony Ericsson still at second place while Samsung beating Motorola to emerge the new third-largest player in the Indian handset market.
The spotlight is on Samsung as the only major player to have increased market share from 5.7 percent in Jan to 7 percent in March; Motorola, by contrast to have simultaneously lost market share from 6.7 percent in Jan to 5.9 percent in March. And though Nokia did manage to notch top slot, ORG data shows the company to have actually lost market share from 72.3 percent in Jan to 69.5 percent in March. Meanwhile, Sony Ericsson is shown to have maintained 8.1 percent market share from Jan through March.
Samsung claims the increase in market share is due to factors including their channel expansion program, new product launches, and brand activity involving Aamir Khan. Motorola meanwhile attributes the decrease in market share to a change in company focus from entry-level to mid-to-high end phones.
USER COMMENTS
Sony Ericsson does not seem interested in the Indian market. Nothing else explains their attitude and marketing strategies. The don't reply tpmails, their dealers are not even aware pf the models taht are launched, their dealers themselves are discouraging customers from SE phones, they market some of their phones through other cahnnels while their dealres are not even aware of the existance of that particular model. In short a sad but surprising scenario
by Ranjan Guha Maj, Kolkata, on May 14, 2008 11:22 PM, Report abuse
VERY TRUE... they have huge potential
by siddharth, bangalore, on May 15, 2008 12:31 AM, Report abuse
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I think this trend shud be enuf to set alarm bells ringing in the Sony Ericsson camp. They are not far ..and they are behinf by only 1% ... pull up ur socks Sony ... we love u
by Dreamwalker, NOIDA, on May 14, 2008 03:38 PM, Report abuse Reply