Mauj, a leading wireless solutions provider, and the flagship brand of People Infocom, has announced a tie-up with Bollywood actress, Sameera Reddy, for exclusive, personalized mobile value added services (VAS) content.

The company says the Sameera Reddy mobile VAS services that are being premiered through Essar's retail initiative, 'The Mobile Store', will also be available from all telecom operators' across the country.

As part of the Sameera Reddy VAS content, Mauj has developed various smart features that include ring tones, SMS tones, alarm tones, caller ring back tones, themes, and wallpapers, amongst others.

Speaking on this occasion, Manoj Dawane, Chief Executive Officer, People Infocom (Mauj), said, "We are delighted to partner with Sameera Reddy. She has had similar associations in the past, and we believe this tie-up with her is an apt vehicle to drive our objective, and further highlight our commitment to the consumer."

Rajiv Agarwal, Chief Executive Officer and Director, Essar Telecom Retail, added, "Bollywood VAS services are extremely popular amongst the masses, and this tie-up with Mauj will certainly drive in footfalls at the retail outlets."

The product bouquet on offer includes a special 'Sameera Mobile Assistant' bundled with other pieces of content to be provided to users at a single price point. The mobile assistant feature includes three wallpapers, two animations, two alarm tones, two SMS tones, and three sing tones, all around the actress. The package is available exclusively at 'The Mobile Store' outlets for Rs 50 only.

Besides, Sameera Reddy has lent her voice to all the audio VAS services. For instance, there are alarm tones in her voice saying "Good Morning sweet heart. Its time to start your day" or ring tones saying "Hi, this is Sameera tuning in. There is call for you" and so on.

The actress said, "I am happy to be associated with Mauj as this would act as a great personalized platform for me to reach out to my fans."