RComm Enters the DTH Business
Techtree News Staff, Aug 20, 2008 1320 hrs IST
Reliance ADA Group has entered the DTH business in the country with its DTH venture Big TV, which promises to bring 200 channels to customers in the initial phase.
Techtree News Staff, Aug 20, 2008 1320 hrs IST
Reliance ADA Group has entered the DTH business in the country with its DTH venture Big TV, which promises to bring 200 channels to customers in the initial phase.
Reliance ADA Group has entered the DTH business with the launch of its Direct to Home (DTH) TV venture Big TV in the country. Reliance Big TV DTH service promises to offer 200 channels to its customers in the initial phase.
With this DTH service, Reliance is planning to capture 40% of the market in the very first year. To achieve this target, the company will take advantage and promote the service through its other businesses including Reliance Mobile, Reliance Energy, Reliance Insurance and more by providing them with segmented offers.
As a launch offer, the company is offering the service for Rs. 1490, which includes a set-top box and 3 months' free unlimited access to an exclusive BIG Cinema monthly subscription pack of 20 movie channels and 120 movies.
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