Mobile Web Popularity on the Rise
Techtree News Staff, Jul 18, 2008 1911 hrs IST
The last two years have seen an exponential growth in the number of people browsing the Web their mobile phones.
Analysts Nielsen Mobile mentioned in a recent report that the past two years have seen an exponential growth in the number of people accessing the Internet from their mobile phones.
Leading the pack is the United States owing to the large number of mobile phone users there. In 2006, while there were 22.4 million people hooked to the Internet through phones, the figure has gone up to 40 million by 2008. That comes to about 16% of all the mobile users in the US. Nielsen surveyed 16 countries which included the UK and Italy who were placed second and third with 12.9% and 11.9% respectively. Amongst the surveyed countries, Indonesia had the lowest percentage of 1.1% of mobile subscribers using their phones to access the Internet.
The sudden spurt in growth has to be attributed to the launch of Internet-friendly devices, the availability of high speed networks and, of course, lowered costs due to better data packages.
Although the growth has been impressive, there is further room for growth in this sector as 95 million subscribers who have a data plan activated in the US, do not actually use the service.
Any new study on mobile connectivity has to include the iPhone factor as well. According to Nielsen, 82 percent of previous generation iPhone users used the Internet facility. This is considerably higher than that of any other devices. Among other handsets, the Motorola RAZR, is the most popular in the U.S. and Nokia's N95 is the most popular in U.K. In India, China and Russia too, it is the Nokia handsets which are the most frequently used.
With regard to usage pattern, the most common uses are to execute bank transactions, check email and to socialize using various social networking sites. While mobile web generated $5 billion in 2007, the first quarter of this year has already generated $1.7 billion.
This unprecedented growth is a clear indicator for big businesses to start investing in this as a marketing tool.
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Definitely true. The mobile web is there and growing day by day.
by Viooli, NYC, on Jul 19, 2008 07:33 PM, Report abuse Reply