Microsoft Denies Going with Blu-ray!

Microsoft Denies Going with Blu-ray!

Techtree News Staff, Mar 17, 2008 1322 hrs IST

Will it, won't it: the guessing game seems to be endless. After we thought Microsoft has announced going with Blu-ray, the company has done a U-turn.

Earlier, the London Financial Times had reported about Sony Corp being in talks with Microsoft to woo the latter to adopt the Blu-ray format for its Xbox 360 gaming console.

We'd even reported Microsoft as having said that it was considering the best possible way to connect with the Blu-ray format.

However, Microsoft has now done a volte-face: it has denied having any talks with Sony for incorporating Blu-ray technology in its Xbox 360.

Incidentally, in the midst of all this speculation whether Microsoft was actually working out ways of going with Blu-ray or trying to go it alone, Aaron Greenberg, group product manager for Xbox 360, had reportedly told Reuters that Microsoft is currently not in talks with Sony or the Blu-ray Association to integrate Blu-ray high-definition (HD) DVD technology in its Xbox 360 gaming console.

So what is true? Is what the London Financial Times reported simply a rumor or is Microsoft now trying to hide facts by going back on what it earlier said.

When Toshiba went public with withdrawing its HD DVD format, Microsoft, till then an arch supporter of HD DVD, initially kept mum before announcing that it would stop offering HD DVD players as add-on for its Xbox 360 console. But the software giant refused to say anything on whether it would or wouldn't switch to Blu-ray.

The London Financial Times report seemed to have given some closure on all the speculation doing the rounds on the Web and in other media. And now this? The company has done a complete turn-around on what it is initally believed to have announced.

Guess we'll only have to wait and watch till we know what's the real truth?



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USER COMMENTS

EXCELLENT CONCEPT

GAUTAM SEN | KOLKATA | 19/03/08 10:50 AM | Report abuse Reply

He said "integration with the 360", meaning they aren't planning on an internal drive. An external drive has still been talked about and not yet denied. His comment was taken out of context. Microsoft would be crazy to forgo Hi-Def format all together, even considering the possibility of HD downloads. They will make an attachment. End of story.

Kirk | Superio | 17/03/08 07:27 PM | Report abuse Reply

Blu-Ray and HD-DVD are mainly standards for HD video remember ? the games for xbox 360 is made up of program code as well as other data. maybe it would be defficult to store it on blu-ray or maybe it's bcos adding blu-reay drive would make it too expensive.......

Sandeep | Chennai | 18/03/08 08:57 PM | Report abuse

The Microsoft ethos is simple...Divide and rule !. They ostensibly backed HD-DVD in the hope of derailing Blu-Ray so that they could proceed with their own agenda of "Downloading is the future".

Mohammed | UK | 18/03/08 01:10 PM | Report abuse Reply

As a person who worked in the computer industry for design through hp/dell and having dealt with the 2 types, I can say there really isn't a whole lot of difference. I mean Bluray single format is only 5gigs more and dual-layer is 10. not much when looking at single layer really.... 20gbs to 25gbs....... itwas more or less the consumer's trust of sony products as well as marketing companies working with dell and hp to sell blu-ray.

Jonathan | Fankford | 18/03/08 10:02 AM | Report abuse Reply

Bill is just pissed off that Sony made a better console, and were smart enough to add bluray tech to it because it is better. HD PICTURE/HD SOUND(Bluray) HD PICTURE/regular sound/ about 15 gigs less disc space (HD DVD).

james | Ottawa | 18/03/08 07:25 AM | Report abuse Reply

Not necessarily. M$ strongly believes in Digital Downloads, so why wouldn't they just push the Xbox Live movie downloads at their crazy prices?

Rob | Mankato | 17/03/08 09:57 PM | Report abuse Reply

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