Apple took a silent revenge against the McGraw Hills Publication CEO who 'accidentally confirmed' its tablet's launch. To be honest, it's not a revenge actually but a crude action against the breach of its non-disclosure agreement. Yesterday, when Harold McGraw III confirmed Apple's plans to launch a tablet, we knew Apple wasn't going to work with them for long. In the iPad announcement keynote, Apple CEO Steve Jobs showed its iBookStore partners' list from which -ill was missing.
Apple has announced new iBookstore that will be like iTunes for eBooks and will offer content from several major as well as independent publishers. The five major publishers listed on the Keynote's slide were - Macmillan, Penguin, Harper Collins, Hachette Book Group and Simon & Schuster. In the rush to check out the highly anticipated iPad tablet, many didn't notice that McGraw Hill's name was missing from the list.
It's likely that the deal between Apple-McGraw Hill might be put on hold and in worst case scenario - called off. Hence, we'd have to wait for few weeks to know what is the exact scenario between both the companies.
This is yet another classic example of how nefariously tight-lipped Apple wants to be. Of course, every company has the right to keep their products a secret and show them off on their special day (read: Event). However, the growing speculations and hype about the product announcement had put everyone who was unaware into tremendous pressure and all those who had seen the product - extremely excited.
McGraw Hills won't have to lose heart out as many such tablets will be launched in the second half.