Extending its image as a youthful brand, MTV has reportedly launched its first online community christened Think.MTV.com.

Targeted at the young and the restless, the Think Community aims to be a definitive online resource, a place where everyone from sunny day volunteers to die hard activists can: "Get Educated, Get Connected, Get Heard, Get Active, and Get Rewarded".

The online community will serve as a platform for youth activism with respect to personal issues such as sexual health, discrimination, and education, as well as global concerns including terrorism, poverty, the denigration of environment, etc.

Members will be encouraged to make use of advanced communication tools like mobile phones, broadband videos, digital cameras, and online forums. MTV believes this will help the youth to get up and take a stance on some of the issues close to their heart.

Think.MTV.com will feature user-uploaded multimedia content served-up as videos, blogs, video games, podcasts, news reports, and so on.

Significantly, members who use the Web site to do some good will be rewarded with opportunities- to meet stars, access exclusive MTV events, get exposure on MTV, and receive grants/scholarships and more.

Members will also be able to carry their profiles and those of their friends to any of the sites in MTV Networks' recently announced Flux Network, which is an open platform enabling Web sites and bloggers add community tools to their sites.

So far, the Think community has managed to rope-in a couple of stars, non-profits, and civic organizations to join forces with the youth so as to address a wide range of social issues.

Some big names include: the UN, Boys & Girls Clubs of America, the President's Volunteer Service Award, as well as celebrities like Bono, Reggie Bush, Pete Wentz, Shakira, Nick Cannon, Rosario Dawson, John Legend, Steve Nash, and Jeff Sachs.

Think.MTV.com, currently launched as beta, is financially backed by several partners including the Case Foundation, Bill & Melinda Gates Foundation, Goldhirsh Foundation, and the MCJ Amelior Foundation.