MCN to Power Nokia WidSets Search
Techtree News Staff, Jul 14, 2008 1707 hrs IST
MCN's white label platform, MobileSearch.net, has been selected to power Nokia's WidSets Search, which caters to over 7,000,000 mobile users.
Mobile Content Networks (MCN), a provider of real-time Federated mobile search solutions, announced today that its white label platform, MobileSearch.net, has been selected to power Nokia's WidSets Search. Catering to millions of Nokia mobile users, the WidSets Search will allow users to effectively find new widgets, allowing widgets to be downloaded immediately. WidSets Search services will include several content and information channels, including images, yellow pages, news, and weather, among others. In order to give the best possible user experience, search results provided by the mobile web will include a view and a description. WidSets Search has been launched in Finland and will soon be rolled out to European and global users as part of the global WidSets initiative, allowing users across the globe to take their favorite internet content with them anywhere.
Launched in October, 2006 Nokia WidSets is a mobile content consumption, creation, and sharing service currently available in 56 languages and featuring more than 5,000 widgets that have been downloaded by more than 7,000,000 mobile users. With more than 5,000 widgets now available in the content library, and a universe of mobile content and information waiting for mobile users, finding the appropriate content efficiently is a fundamental need. "Nokia is known for setting the pace for innovation around the mobile user experience and we are delighted to be part of the global WidSets service offering," said MCN CEO Marc Bookman. "We've dedicated ourselves to the principles of user-centric search aimed at delivering actionable mobile content results in the fewest clicks, and are pleased that Nokia shares this philosophy with us."
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