Those troubled with the ban on usage of social networking sites during working hours will soon have an option to network via mobile phones, thus infusing immediacy into social networking.

Anyone having a camera and a Windows-enabled phone will be able to capture videos and immediately upload and share them from the phone itself, eliminating the need for a PC.

California-based Juice Wireless is all set to offer Indians this flexibility of publishing multimedia content from their phone to any person, group, Web site, or desktop with the help of "JuiceCaster".

Presently available only in the US, "JuiceCaster" is a mobile phone-based social networking site that allows users to capture, share, and publish content instantly, and maintain rich social networking connections including profiles, friends lists, and personal status, all of this right from their mobile phones.

"JuiceCaster" also works as a platform that integrates various other social networking sites such as MySpace, Facebook, and Orkut, and offers cross-platform content access. It can automatically connect a mobile phone user s pictures and videos with these Web sites, and help him/her share content with peer groups on those sites.

Thus, users needn't wait to get access to a PC to upload self-generated videos. They can do it sitting in their office, a park, or a movie hall. Users can also import contacts from several top sites and desktop contact management systems such as Microsoft Outlook. On the security front, there is an automated system which has a list of over 1,800 words on the banned list.

According to Nick Desai, chief executive officer of "JuiceCaster", "Every video posted by a user goes live on the site only after going through an automated as well as a manual check for abusive content. It takes about 3 minutes on an average for the content to go live from the posted time."

The site also offers an interesting feature called Mobile Video Search (MVS) that enables users to search videos by texting keywords to a short code. The search tool then immediately sends a reply with links to the requested content.

All of these features within "JuiceCaster" will be available to Indian users in March. Presently, the company is in talks with various Indian operators through whom the service will be made available.

The company is also planning to add Hindi language to "JuiceCaster", which is expected to happen only in the third quarter of 2008.